How to Get 5 Star Google Reviews for Your Business

5 Star Google Reviews

Written by Jeremy Earle, JD

August 2, 2022

your local business on each of these platforms.

In the modern customer journey, online reviews play a significant role.

As part of any modern marketing strategy, gaining positive feedback is essential.

Where should you begin to gain control and make the most of the consumer’s voice?

Let’s look at the most popular review sites and how to make the most of them.

A Business Listing On Google’s My Business Page

As the most recent incarnation of Google Places and Google Local, Google My Business (GMB) serves as the starting point for any online review marketing strategy.

From here, you get your star rating in the Google Local Pack, which is a list of map results that appears when someone does a local search.

Google My Business is the most trusted source of reviews for local businesses. These reviews are the most important factor in determining where local businesses appear in Google search results.

And if you think that your business is exempt from this rule because it is conducted online rather than in person, think again.

In nine months, investing in reviews increased organic traffic from 5,500 to 8,500 in a study involving 30,000 sites. In that study.

There’s a big difference between merely knowing that your Google profile needs reviews and getting them.

An excellent product and first-rate customer service are an absolute necessity in this case.

Since negative customer service is more likely to result in a review than good customer service, the importance of customer service cannot be overstated.

It’s possible to get the most out of Google My Business by doing more than just vetting your customer service and developing the best possible product.

If you don’t already have a Google My Business profile, you should do so immediately:

Visit https://www.google.com/business/ for more information.

If you’d want your business’s Google account to be linked to your personal Google account, do so now.

To find your company, enter its name and address in the search bar above.

Click on the correct place.

“Mail me my Code.” Google must verify your business’s actual location as yours. This is the quickest and easiest method.

Consider which features of your company and items are best expressed visually before uploading images to your profile.

The same level of attention you would give to your home website should be applied to your professional profile.

As the last step, you must encourage your consumers to give you a review by providing them with a direct link to your business’s review page. This is how you do it:

Take a look at the PlaceID Locator

In the “Enter a location” area, type in your company’s name.

Click on the name of your company. Enter your location if you’re having problems.

Your Place ID may be seen on the map under your company name and above your location.

In this URL, replace “place id>” with your Place ID: https://search.google.com/local?writereview?placeid=[your place ID]

When you click on the link, a Google review form should appear.

To get consumers to post a review, you’ll want to share this link with them whenever you get a chance to speak with them. This is particularly important when dealing with happy customers.

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Tips for Getting Google My Business (GMB) Reviews

Your Google My Business review link should be included in your email marketing efforts.

You may use your email signature to encourage your consumers to submit feedback.

Focus on a subset of your audience that is more likely to be a long-term client and search for connections between the quantitative interactions you have with them and their lifetime value.

Instruct all customer-facing employees to ask consumers for feedback, particularly if they seem happy.

Whenever a direct connection isn’t available, offer ready-made resources to help users learn how to post reviews.

Send reviews requests in the form of personal emails.

Unless the recipient can tell otherwise, a personal email should make it apparent that it is not mass production.

Sites Dedicated To A Single Industry

In Google Maps and Google’s local search results, industry-specific review sites do not affect your star ratings; however, rankings in search results have an effect, and star ratings in non-local search results are often displayed before clicking through.

As a last bonus, 97% of consumers believe other customers’ evaluations influence them.

The more reviews that are accessible, the better, which is why you want to earn as many reviews as possible in as many locations as your goods and customer service satisfy consumers’ expectations.

Your brand’s reputation might be severely damaged by angry consumers, who are the most likely reviewers.

If you want to get evaluations from a more diverse group of customers, you need to make a concerted effort to do so.

Restaurant review site Yelp and hotel review site TripAdvisor are examples of industry-specific review sites.

Google My Business evaluations may be used to these other sites with the same success.

In addition to the review sites listed here and here, you may also locate industry-specific review sites by doing Google searches for:

Reviews/ratings for [your business name]

Reviews and ratings for [your rival name].

More industry-specific review sites await you online than you can mention to clients in a single email or encounter with them.

Choosing which review sites to refer clients to requires concentration.

To prevent low numbers or unrepresentative ratings on certain review sites, rotating your review links is the best way to ensure consumers access a wide variety of review sites.

Websites For Product Reviews

Third-party sites that assist firms get reviews while verifying the integrity of those evaluations is known as product review sites.

Customer reviews on third-party review sites are more likely to lead to conversions and good brand sentiment than reviews on your site using your native system because consumers are more inclined to post a review when they know it will be reviewed and published by a third party.

Since Trustpilot is included in Google’s Shopping Ads, it’s a good place to start when you’re looking for reviews on products.

To put it another way, the reviews aren’t altered or edited to give companies a biassed favorable score; therefore, they are likely to have a long-term impact on both brand image and search engine results.

Incorporating third-party reviews straight into your website is one of the most useful services a review platform can provide (here’s how to do it with TrustPilot particularly).

In addition to the Schema markup required to have your star ratings featured in Google search results, a reputable product review site will also have developed enough trust with the search engine to boost the probability that those star ratings will be shown.

If you use product review sites to your advantage, you can take control of the narrative around your brand and participate in the dialogue.

Certain numbers from Bazaarvoice may alleviate your fears about how imperfectly real reviews would portray your product.

Customers who read and respond to online reviews have a 58% higher conversion rate on a product page.

An increase of 25% in sales may be achieved by increasing the number of reviews from zero to 30. An increase of 37 percent may be achieved with only 100 reviews.

Review volume has a more significant influence on sales than review score, with scores in the 4.2-4.5 range frequently outperforming higher ratings (generally have fewer overall reviews).

An average boost in organic search traffic of 15% to 25% should be expected when including user evaluations.

The Internet And Social Media

Thanks to the launch of Facebook Local, it’s become clear that companies should look to social media not just for marketing purposes but also to solicit consumer feedback.

Facebook, Twitter, and other social media platforms are just as important as Google My Business and other review sites, but there are a few extra considerations:

Share Your Customers’ Feedback

Not only may reviews be earned on social media, but they can also be shared. The trick is to do it diplomatically.

Rather than talking about your company, it’s critical to focus on the individual client when posting, retweeting, posting, and pinning reviews given by your customers.

As a site where individuals can stay in touch with the people they care about, people must treat social media with the respect it deserves.

Make Sure You Respond To Online Reviews On All Of Your Platforms!

Social media plays a big role in how your consumers see your company when it comes to social media.

There’s a good justification for using the term “social.” It’s your job to be a part of the dialogue with your customers.

Responding to negative news should be proactive but not defensive.

Remember that social media is more receptive to events, stories, and acts than written ones on your profile.

Resolve Customer Complaints In Public On The Internet.

Onlookers will wonder what you’re attempting to conceal if you urge a client to call customer service and take the discussion offline kindly.

Customers’ requirements should be acknowledged and treated with care, but it is crucial not to cross any clear limits, such as disclosing personal information.

It’s important to show your consumers how you want to be treated, but you shouldn’t give in to outrageous requests.

Conclusion

Modern consumers’ perceptions of brands are heavily influenced by customer feedback.

They must be effectively addressed for a marketing plan to be judged a success.

While companies have little influence over the substance or tone of reviews, they may collaborate with their consumers to increase the number of reviews and the variety of perspectives to create a more representative and constructive discourse.

It has been shown repeatedly that taking these steps increases sales.

If you want to master the art of branding in the years to come, don’t ignore what you’ve learned here.

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