How to Use Testimonials and Reviews to Build Backlinks

Testimonials and Reviews to Build Backlinks

Written by Jeremy Earle, JD

July 21, 2022

Customers are more likely to buy a product if they see positive evaluations and testimonials. As a link-building strategy, here are four simple actions to follow.

It is common for businesses to use testimonials and reviews to create trust with their consumers and learn more about their ideal customers.

Testimonials and reviews are also a great approach to discover what changes are needed in your product or service.

Link-building strategies that rely on customer testimonials and reviews are underutilized.

One of the reasons it’s often overlooked is because it’s so simple: It appears too easy!

The answer is yes, and that’s why you should incorporate testimonials and reviews into your link-building plan.

As a link-building strategy, why focus on testimonials and reviews?

1.Assert Your Credibility & Trustworthiness

If you want customers to trust you, you need to show them that you’re trustworthy and credible through client evaluations and testimonials.

According to a Bright Local study, when it comes to purchasing local goods and services, 68 percent of consumers are more likely to purchase from local businesses with excellent evaluations.

2.Increase Search Engine Optimization (SEO) and Rankings

Your website’s search engine rankings will improve due to each new testimonial or review you receive.

A new crawling opportunity is created when your website is updated, which could lead to a rise in your page’s search engine rankings.

It is also possible to rank better for long-tail keywords if you have testimonials and reviews on your site.

You can uncover new keywords for on-site optimization by studying your customers’ feedback.

3.Your company name and website will be associated with more relevant keywords and phrases due to each testimonial or review you submit.

Acquire Unlinked Mentions & Backlinks

  • The consumer.
  • The rated business.
  • The reviewer.

Leaving reviews is a great way to create links, and that goes for the reviewer as well.

Writing high-quality reviews boosts your website’s exposure and visibility via backlinks or mentions not linked to your site.

Backlinks gained by reviews of Ahrefs can be seen here:

Using Testimonials and Reviews for Link Building

1.Make a List of Relevant Websites to Visit

Consider what you regularly use, personally and professionally, and make a list.

Inquire as to whether or not they have any application to your business.

You’ll get more value from a backlink to an editing tool than from a backlink to the latest pair of shoes you’ve just purchased.

The domain authority or Alexa ranking of a company is an important consideration if your review will be published on their website.

2. As part of your search, keep an eye out for opportunities.

On the other hand, not all companies allow customers to leave reviews directly on their sites.

A company’s contact information should have an email address if there isn’t one on-site where a review can be sent.

Yelp and Foursquare, for example, allow customers to leave reviews and rate businesses, but they aren’t as personal.

When posting a review on a third-party site, don’t forget to include your company’s name and website address. Also, you can write a blog post on the product you’ve purchased.

3. Create or Write a Review That Is All Your Own

Create a genuine review with a high degree of personalization by incorporating your thoughts and feelings. Use a few relevant keywords in your writing to build trust and authority.

It’s a good idea to include keywords and phrases related to your company’s name in your review so that search engines can better understand your company’s relevance to those terms.

Rather than just writing a text review, here’s a short movie showing how we use a certain piece of software every day.

To give an example, if you type “Express Writers” into a search engine, you’ll see that our “bot” has been submitted to Drift as a testimony of how much we love their live chat software and use it every day! ‘Pen Pal,’ the pen name I used when creating the ‘Write Bot,’ won this function for me.)

We now have a link on their site and a highly ranked keyword in Google for our company’s name!

Consider going the extra mile for a product or service you like.

Make sure to provide a link to the company’s website in your review or mention them in a post on your site.

4. Involve Others

Here we go! It’s time to contact the business! Make sure to include your business name and website when you post a review so that you can get a backlink to your site.

Even if they don’t link back to you, your company name will certainly be on the page.

Even unlinked mentions are useful; thus, this is a bonus.

Make sure to include a link to your blog post if you’ve written a review or mentioned the firm in a blog post.

The official testimonial can even be an excerpt from your article.

Using Testimonials and Reviews to Build B2B Relationships

It might be difficult to build genuine business-to-business partnerships.

When you post testimonials and reviews or highlight a favorite product or service on your blog, keep it real and personal.

Newer companies, in particular, will be grateful for this kind of act.

Follow and interact with the company on social media to further your relationship.

Make sure to tag the firm in your social network posts after your review is published.

In this example, Carl Pullein, a productivity and time management expert, referred to the popular Todoist app. In response to Carl’s tweet, Todoist retweeted it on their account:

To get more backlinks, you must create trust and partnerships with other businesses.

If a firm sees your enthusiasm for their product or service and trusts your organization to deliver genuine and meaningful input, they may even explore partnering in the future.

Your link-building strategy should be updated.

Using testimonials and reviews to increase your website’s authority and visibility is a simple and effective strategy to create high-quality backlinks.

In addition, requesting or creating testimonials and reviews isn’t nearly as awkward as some other conventional tactics of link building!

Incorporate testimonials and reviews into your link-building approach and begin cultivating long-term B2B relationships.


9th month, then monthly after that

3-6 months after the start of the study

A typical month’s worth of reviews: 10


  • Sites That Are Relevant
  • Sites to Review

Enhance your search engine optimization (SEO)

your website’s ranks by earning links and unlinked mentions.

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