Local SEO for Roofing Companies | Rank at the Top!

Local SEO for Roofing Companies

Written by Jeremy Earle, JD

July 16, 2022

To get more quality leads to your roofing website, you need to improve your click-through rate. With so much going on in online marketing, it’s easy to overlook the importance of your local search listings.

Search engine research pages (SERPs) for broad keywords and search queries are still important to have a good presence on the internet. You may lose out on potential clients if you don’t rank highly for location-specific keywords.

Google’s algorithm has undergone multiple iterations in the last few years, increasing competition for local search rankings. Organic results are being pushed aside in favor of videos, pictures, advertisements, and local searches with these changes. Your local roofing keywords should be at the top of the search engine results pages, and if they’re not, this piece is for you!

In 2020 and beyond, these are the seven golden rules for ensuring that your roofing business is at the top of local search results.

Write enticing and complete Meta Descriptions.

In the world of roofing SEO, meta descriptions are rarely considered. Although it may not be as important to search rankings as social signals or backlinks, a keyword-optimized Meta description can boost CTR on SERPs.

If you want to get the best results, improving your Meta descriptions is important. When it comes to Meta descriptions, what makes one more enticing than another? And how can you make a Google search result that stands out in the local area?

The following are some pointers:

  • Make sure your Meta descriptions aren’t too long. You’re limited to a maximum of 160 characters. As a result, use as many characters as possible, if possible. Write at least two paragraphs.
  • A Strong Call to Action (CTA) Should Be Incorporated – Prospects/customers who see your Meta description should click through.

Begin with an action verb like “read about” or “discover why…” to get your tag started.

-End with a call to action, such as “Find out immediately” or “read more.”

-Ask a question: “Have you ever thought about…”

  • Using keywords is a good way to get your point across: When a prospect’s search terms match those in your listing’s title or description, your listing will appear more prominently in search results.
Help Google better understand your roofing website with Schema Markup.

This coding, known as “schema markup,” is used on roofing websites to help search engines deliver more useful results for their customers. It’s a potent technique for improving the quality of your site’s ranking in search engine results and making it stand out from the crowd.

When creating or updating roofing websites, include the relevant local business schema markup as a priority. Include the following information in your schema markup: Google Maps links, opening hours, and social media profiles, as well as menus markup. When customers browse for a roofing provider online, they’re looking for information like this.

Titles should be relevant and unique to the page they appear on.

You should treat each page of your roofing website as unique. All of your website’s pages should have clear, meaningful titles. Every page should have a unique title that reflects its distinctiveness.

It is important to have unique titles to let Google recognize the importance of your post and increase click-through rates.

As of this writing, there aren’t any.

Requesting Google reviews from your customers is an excellent way to boost your local search rankings. As a part of your marketing plan, ask for Google reviews. Local search rankings might be boosted via Google reviews. When ranking your roofing website, Google reviews play an important role in conveying your authority, knowledge, and trust.

Throughout your roofing website, incorporate keywords particular to the area in question.

Location keywords are essential to beat out your competitors in the online roofing market.

If you’re a homeowner looking for roofing services, this is the scenario. To locate a roofing contractor, what search terms should you use? List all the terminology that comes to mind when you think about roof repair, such as roofing contractors, roofers, etc.

The next step is to combine these phrases with local terms that a property owner would use to find the service in their area. For example, you may want to include (your local search area) Roofers in your list of keywords.

  • Nashville Roofers

, for example,For instance,

  • if you’re looking for roof installation in Middle Tennessee, you could try.
  • Roof replacements (Your local search area)

Take, for instance, Tullahoma, TN roof repair.

If you install windows or change gutters, simply follow the same procedure.

It’s important to incorporate roofing keywords into your social media and website content once developed. Your business will appear higher in local search results when a potential customer enters those keywords into Google.

URLs that are easy for search engines to crawl

While it’s a positive if your website domain name includes roofing keywords, don’t go overboard and risk being punished by Google. Keep your websites relevant to web crawlers by implementing permalink structures and file names that search engines like.

Build Your Google PageRank and Optimize It The following is a summary of my business.

Google My Business is one of the most significant things local roofers can do to improve their search rankings in their area. Having a Google My Business page can be a great tool for boosting your local search rankings. Your GMB and roofing website aren’t the only places where you need to be precise and consistent.

Having the same name, address, and phone number throughout the web increases Google’s confidence in your roofing business and your search engine rankings. Verify that all contact information is up-to-date across all channels.

These seven local roofing SEO tips will help your company rise above the competition in local search results, especially in the face of today’s technological distractions. Local search results will rise as a result of using these methods.

Don’t worry if all of the above seems overwhelming to you. This is where we come in: Rank Fire | SEO is ready to assist you! Schema markups, reputation management, and listing optimization/claims are all included in our search engine optimization services. Schedule a free strategy consultation with our local SEO professionals today for more details.

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