How to Use Google Tag Manager for Roofing Contractors

Google Tag Manager for Roofing Contractors

Written by Jeremy Earle, JD

June 28, 2022

Many visitors to your roofing website leave without completing a conversion, with sales deleted contacts and partial conversions being the most common outcomes. Tools like Facebook and Google allow your firm to aggressively promote its services and goods to increase sales. Remarketing systems track visitors to your roofing website and display relevant advertising at different points in users’ journey to enhance their experience. More potential leads and substantial connections may be generated by this method. It’s time for roofers to learn everything about Google Tag Manager.

What is Google Tag Manager, and how does it differ from Google Analytics?

With the aid of Google tag manager, roofing contractors may better understand how their website is doing, such as what parts require work and what areas are producing excellent results. It is an HTML and Javascript tag management solution used to monitor the operation of your roofing website. To use Google Tag Manager to its full potential, you’ll need some coding and website design skills. Using a tag manager, you can keep tabs on the overall performance of all of your roofing websites from one location.

Roofers should be familiar with the most common Google Tag Manager terms.

To make an educated selection, you must know what is working in the digital marketing sector as a roofing contractor. Let’s look at some Google Tag Manager definitions and terminologies right now.


Roofers may use Google’s account structure for GTM to handle several mobile applications or roofing websites, much like Google Analytics. Roofing contractors often use “containers” to describe the structures they build while working on a single property. A container is a way to organize tags together. A single container with all the tags they need is available via the Google tag management interface for roofers. Put everything you wish to buy in a container like a shopping basket. The snippets you may use on your site can be found in the Google tag manager. Form submissions, heat maps, surveys, retargeting cookies, and client interaction with your site may all be tracked using tags, which can be used in many different ways.


Tags may also keep track of specific events or activities, such as files they download, products they put to their shopping cart, or websites they click on. Roofing websites often use several tags, and developers are frequently brought in to keep track of them. Google Tag Manager (GTM) makes it possible for roofing company owners to deactivate, change, or add tags without having to pay web engineers.


When a trigger (also known as a rule) is fulfilled, your tag knows to fire or activate. Pre-determined triggers are the only way to examine your customers’ behaviors on your websites. Pages viewed, forms filled, and links clicked are examples of common triggers. As a result of the GTM interface’s triggers, roofers may spend less time adding tags to their roofing website.


You may use filters to narrow down your search results once you’ve specified the tags you’re looking for. These parameters are organized into “values” and “operators for the trigger.”
  • For example, if the value of a numerical event is less than two or larger than ten, an operator will set off an alarm. Time spent on a web page or the number of successful clicks is the most common trigger for activating a tag.
  • A tag is set to go off when a certain condition is met. “Thank you,” or a URL might be included in the message.


When a tag is configured to fire, a trigger must examine these pre-determined circumstances to determine when it should do so.

Why Is Google Tag Manager Essential for Roofers?

When roofing companies use Google Tag Manager, they get several benefits, including these:

Thanks to Google Tag Manager, you don’t have to worry about manually adding Tags to your Roofing website.

Before introducing Google Tag Manager, every time a tag needed to be edited or added or deleted, a website developer was outsourced and had to manually construct the entire website. Numerous statistics and marketing tags may be added in the Google Tag Manager container code on your roofing website. With just a few clicks, you can delete tags or add new ones; you can do this in a user-friendly GTM interface that is easy to use. Adding tags has never been simpler, thanks to Google Tag Manager, which allows you to manage them all from one location.

Reducing the Requirement for Web Developers by using Google Tag Manager

For roofing companies, Google Tag Manager’s greatest benefit is that it allows them to apply tags without depending on web engineers. When working on high-priority projects, web designers may not have the time to assist you with your tagging requirements. However, you can rapidly change or add tags since Google Tag Manager allows you to skip the source code.

The Ease of Tracking Your Roofing Company with Google Tag Manager

In minutes, Google Tag Manager enables roofers to execute the same operation that would have previously taken days or weeks. Various categories and features are already included, making it simple to keep track of your roofing website’s progress.

In terms of ease of use, Google Tag Manager is one of the best.

You don’t need any programming knowledge to use the Google tag manager. Simply adding tags or making updates or deployments, or testing every change without the need for complicated website programming is possible. In this way, your IT group has more time to focus on important issues like why your roofing website is so sluggish, and your team has more freedom and control over the process.

GTM is a time-saver.

Roofers may save time by tracking their codes using Google tag management. A marketer doesn’t need to be hired to give the tracking code to a developer, only to have it implemented a week later because the developer was too busy with other work. When roofers need to follow additional activities over the week, they don’t have to communicate back and forth. The Google Tag platform allows for the deletion, editing, and addition of any tracking codes.

It’s completely free!

When it comes to small- and medium-sized roofing firms, Google tag manager is a great free option. On the other hand, large roofing firms may purchase Google tag manager’s premium edition.

Partnering with Rank Fire | SEO Today Will Make Your Life Easier!

However, once you have mastered the fundamentals of Google Tag Manager, monitoring all of your marketing activity is simple. Fortunately, the Rank Fire | SEO staff can maintain your website analytics and events monitoring on your behalf and provide a straightforward data analysis to show the success you are making in your roofing company. On your roofing website, we’ll monitor these typical events:
  • If you have a Geo-map incorporated in your roofing business location, we will track how frequently clients use it.
  • Subscription and contact form submissions are counted as form submissions.
  • Monitor the number of visitors to your website that sees a video posted on your site using YouTube Views.
  • The number of people that click on your social media profiles or Yelp reviews to leave a comment about your company.
At Rank Fire | SEO, we strive to deliver a significant return on investment (ROI) for our customers by continually refining, revising, and improving your roofing website using data from Google Analytics and Google Tag Manager.

It’s time to install Google Tag Manager.

Any roofing company’s website would benefit greatly from using a competent Google Tag Manager. You can count on Rank Fire | SEO’s GTM services to help you get the most out of your roofing website’s traffic and conversions. It’s not only here that we can help you out. We provide a wide range of digital roofing marketing services in addition to our website design and development, including search engine optimization, pay-per-click, retargeting, reputation management, and website design.

Managing the tagging of social media

A remarketing tagging feature provided by Facebook enables roofers to remarket to customers who have visited your roofing website, Instagram, or even your Facebook page. Conversion rates and the likelihood of closing a roofing transaction both rise due to this strategy. Let the Rank Fire | SEO team handle your social media remarketing and tagging campaigns to boost your company’s website traffic, advertising revenue, and brand exposure. In addition, custom Google Tag Manager installations may boost tracking performance and the functionality of an online system. Variables, event monitoring, and the retention of data layers are not possible with basic setups. A roofing marketing business that is well-versed in GTM, JavaScript, and HTML coding is thus a wise investment. The Rank Fire | SEO team’s perks make it possible to discover a roofing marketer who can do as much at a reasonable price. Schedule a free planning consultation with our growth specialists to get started with your internet marketing initiatives!

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