What is the life cycle of SEO?

life cycle of SEO

Written by Jeremy Earle, JD

June 17, 2022

Making a website was once considered a “one-and-done” investment on the Internet. For a few years, all your firm had to do was pay a web design company to develop a website, and your internet presence was taken care of.

However, this is no longer the case.

If you don’t have a website, you’re missing out on a huge opportunity for marketing your business. Why? We’ve made the transition from using the Internet as a niche tool for a select few to having ubiquitous access to it via high-end smartphones and tablets. From the comfort of our own homes, we shop, reconnect with old acquaintances and colleagues, and look for jobs.

Search engine optimization (SEO) is critical to the success of any organization, given that we rely on search engines for nearly all of those activities. If you want to attract new clients, you need to keep your SEO strategy current and strong. This involves understanding that SEO is an ongoing process.

Hopefully, this video can convince you of maintaining a strong SEO strategy regularly! Watch the video below to understand why SEO is so important for your digital strategy.

Continue reading if you’re interested in learning more about ongoing SEO!

The SEO checker embedded in the interactive graphic below this sentence may be used to do a free audit of the SEO of your website.

How to stay on top of your SEO strategy

Because SEO is a never-ending process, it is critical that businesses and individuals alike understand how to keep up to date with the latest developments and avoid falling behind. It’s important to keep an eye out for changes in search engine optimization regulations (SEO) when you least expect them.

In this article, we’ll look at seven ongoing SEO best practices.

Keep abreast of the latest SEO developments.

SEO is continuously evolving, so it’s crucial to remain on top of the latest developments in search engine optimization. When it comes to search engine optimization, the consensus is that the status quo cannot be relied upon to last indefinitely.

Even if they don’t do it every day, most SEO experts do it once a week. This prevents them from missing out on crucial trends, algorithm updates, and other events that could directly impact their clients’ search engine ranking positions.

Are you concerned about algorithm updates? This can be seen in the video we’ve included below!

Frequently, look at your search engine optimization (SEO).

To reap the benefits of SEO’s advanced analytics, you must first look at them. It doesn’t matter if you use Google Analytics or another analytics platform to track your site’s performance; you must make it a priority to keep an eye on it.

After Google’s Panda and Penguin upgrades in 2014, many website owners witnessed a significant drop in traffic to their sites. To minimize the negative impact, those on top of this troubling situation could respond quickly.

Every 12 to 18 months, rework your content.

This might be as simple as a page refresh or as extensive as a complete redesign of your website. Many business executives dismiss the idea of regularly updating their material, but even without considering SEO, doing so is always a good idea.

As an example, have your core products or services changed? Have you made a change in the companies you purchase from? Do you have any new customer service initiatives you’d like to publicize? Did you begin selling online or to customers in a new geographic area?

Your website must expand in tandem with your company’s growth. Adding a line item to your budget for the upkeep of your website is the greatest approach to prepare for this development.

Add new, search engine-friendly material to your website as needed.

Content that is well-written and optimized may help your website attract visitors and customers, as well as improve your search engine rankings. Depending on your target audience, this content could be from blog entries to article pages to infographics.

It’s possible to outsource content development if you’re not naturally a writer (a graphic designer or a cameraman). Remember that you’ll need the writer to collaborate with your SEO team, either internal or external, to ensure that keyword optimization isn’t ignored.

Maintain a presence on social media sites like Facebook and Twitter.

The majority of businesses today have social media accounts on Facebook, Twitter, LinkedIn, and other networks. Not all of them are now active, which is unfortunate.

Most business owners know they should do this, but they tend to put it on the back burner as they focus on other marketing methods. Even though social networking does not directly affect SEO, it is a terrific way to attract qualified visitors, which lowers bounce rates, increases time spent on site, and thus sends a positive signal to search engines.

Keep a close eye on your main rivals

Do not be scared to look at your competitors’ websites to discover what they are doing properly in terms of SEO. Learn from both their successes and failures.

Consider, for example, a competitor with a great web presence if you’re having trouble attracting visitors. What are the best keywords to use to find their site? In what ways do they produce their content? A good source of inspiration for your SEO approach may be found by looking at what other businesses and websites do.

Wait for the right time

An SEO strategy that has just been implemented or altered may necessitate a daily check of your analytics (or hourly basis). While keeping an eye on your progress is always a good idea, keep in mind that SEO takes time.

Impatience can backfire, so practise patience. Suppose you write a page about “the best hotdogs in St. Louis, MO,” for example. After four weeks, the page isn’t showing up in your search results, so you give up and go back. You alter the text to better suit the search term “best type of organic hotdog in St. Louis, Missouri” (which, by the way, just sounds awkward).

For the next four weeks, nothing happens. Because you never allowed the page to be indexed by the search engines, you may not have had the problem with the keywords. You can’t expect your site to get indexed as soon as you modify it because there are billions and billions of pages online.

Other basic digital marketing strategies can provide more immediate effects while waiting for your SEO to take effect. In the video below, we explain what you can do while waiting.

You’ll be left behind if you start tinkering with your content before the “magic” has had time to work. As a general rule of thumb, six months of optimization is a good time to reevaluate your strategy.

Rank Fire is a leading SEO firm.

It’s a never-ending process when it comes to SEO. You have to be on top of your game every day, just like a business owner. It’s also possible that if you don’t have the time or money to maintain a long-term SEO plan, we can help! Our Internet marketing experts have the know-how and skills to help your business reach the top of the search results and attract new clients.

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