The material on your company’s website should be updated if it’s been more than a few months since you made any modifications to the copy, tags, or keywords.
Nevertheless, if it’s been more than a few years since you’ve updated your SEO approach, it’s probably time to do so.
Is your company’s site in the latter category?
To learn more about Rank Fire’s website SEO services, call 833-777-RANK or read on for five warning indications that your optimization efforts are out of date.
Rank Fire is here to help you with your SEO needs, no matter where you are.
1.STUFFING KEYWORDS INTO THE BOX
You may not know what “keyword stuffing” is. It is the most obvious sign of an old SEO strategy because keyword stuffing is common. Still, it refers to the practice of sprinkling a keyword (or multiple keywords) across a page as many times as possible without regard to its relevance or readability.
Keyword density was the only metric used in the early days of search engines like Google, which relied solely on this data. When this was the case, keyword stuffing was a simple approach to score well in search results.
Thanks to advances in algorithmic complexity, this is no longer the case. Keyword stuffing negatively influences both content quality and user experience, both of which are now taken into account when determining a site’s ranking.
Now that Google is aware of the terrible user experience from keyword-stuffed pages, they are no longer a recommended strategy for websites looking to rank well in certain searches.
If your organization has any pages that fall into this category, it’s worth altering them to make them more accessible.
In addition, you may be able to avoid a Google penalty due to using it.
2. THIN CONTENT.
The term “thin content” refers to web pages that don’t provide much for the overall worth of a website. Low-quality pages like affiliate pages, doorways, and automated material are included here.
As a general rule, “thin” pages don’t serve a purpose or provide visitors with the information they need. If you’ve ever received a “thin content” notification in Webmaster Tools, you know for sure that thin content is a problem on your site—just like keyword-stuffed pages.
Find areas where your site could be improved, even if no penalties have been issued. This is an excellent resource for coming up with long-form content ideas to help your site rank better for the keywords found on those pages.
WORDS THAT ARE USED BROADLY
First and foremost, selecting the proper keywords is an important part of developing an advanced SEO plan. It’s important to note that this continues beyond the first study phase. To avoid wasting time and money, make sure that you’ve changed your keywords in a while.
In the early days of SEO, site owners could rank for nearly any keyword they wanted because there were few other people actively doing it. As a result, it’s becoming increasingly difficult to rank highly for any keyword or phrase, regardless of the industry or location.
If you’re new to SEO, your chances of getting a top spot for competitive keywords are little to none—and this is especially true for broad-based keywords.
What if you’re attempting to promote an insurance firm, for example? If you were to optimize your website for “Insurance Agencies” a decade ago, you could have gotten to the top page of search results.
Since “Insurance Agency” has over 74 million results on Google, no small business can rank for the keyword.
Long-tail keywords, such as “auto insurance agency in Harrisburg, PA” or “life insurance provider in Mechanicsburg,” are more likely to provide results.
4. IRRELEVANT OR LOW-QUALITY BACKLINKS TO YOUR SITE.
Other than your own website’s content, the most significant SEO signal is the number of links pointing to yours. You should, however, focus on quality rather than quantity when it comes to acquiring these things.
Link building was all that mattered to SEOs when they initially started in the field. It wasn’t always like this. There was a rise in link scams, with many webmasters paying for links from low-quality websites.
However, this was only effective until Google and other search engines penalized webmasters who employed unnatural link-building techniques. Your organization should remove links from low-quality sites that you don’t want if it has ever paid for links to those sites.
To increase your site’s reputation with search engines, Google will see that you aren’t trying to gain from unnatural links (and your rankings).
5. ANCHOR TEXT THAT IS WAY TOO OPTIMIZED
It’s not just external links that affect your SEO, but internal links as well.
When it comes to links on your website, users utilize navigational links to find the content they’re looking for. Include other connections within your body material, though, if you want to benefit both yourself and your readers.
Any links that provide additional reading or information on the subject matter of this page are going to be the finest. Links to contact pages or products can also be included in a call-to-action.
However, regardless of what you’re linking to, you should link anchor text (the text consumers click on) as naturally as possible.
SEOs used to cram as many keywords as possible into the anchor text because search engines considered it a signal of the quality of a site’s content. Only when Google and other search engines realized what was going on that they remove it from their algorithm.
Over-optimized anchor text can harm your site in the same way that keyword-stuffed prose does. So instead of cramming as many keywords into your anchor text as possible, select language that your viewers will understand.
WHY IS IT NECESSARY TO REVISIT YOUR SEO?
The SEO industry is always changing, and so does the process of optimizing a site. If your site has a lot of pages, it might be difficult to keep up with all the changes.
Rank Fire might help if your SEO approach needs a refresh. Get in touch with us right away to learn more! Because of our many years of experience working with customers know how to develop and implement plans that work.