Top 6 Mistakes Roofers Need to Avoid with Digital Marketing

Digital Marketing for Roofers

Written by Jeremy Earle, JD

May 25, 2022

Make sure your roofing company isn’t making any of these marketing blunders by reading our guide!

If you want to stay in business for the long haul, you need to market your roofing firm. How would prospective customers find out about your services if you don’t have an efficient marketing strategy?

You need to see results from your roofing marketing approach for it to be effective.

I’ve come across several roofing companies who’ve spent thousands of dollars on marketing, only to get disappointing results. According to my research, these roofers were repeating the same errors repeatedly, and yet they still expected amazing outcomes.

To establish a successful roofing marketing plan, it’s important to be aware of these problems and how to avoid them.

Mistake No.1:: Your company does not have a high-quality, easy-to-use roofing website

You may expect a consumer to visit your roofing website if they are interested in learning more about your company. Your company’s website is often the initial point of contact for potential customers. Before contacting you, prospective customers are expected to go through your website. To ensure that clients can locate the information they need quickly, you must ensure that your roofing website has the following features:

  • If your roofing website isn’t mobile-friendly, you’ll lose customers.
  • If your website is badly designed, takes a long time to load, or is difficult to use,

No potential customer or client will remain long. Redesigning your roofing website is a necessary first step towards correcting this issue.

Mistake No. 2: Failing to Manage Their Company’s Image.

Managing your internet reputation might be difficult when you start your roofing company and have little to no spare time.

When this happens, no one is talking about your roofing company online.

However, more potential buyers and clients will begin to discuss your goods or services on the internet when your company expands.

As a roofer, it is your responsibility to control what your customers say or read about you online.

Reviews on your website may significantly impact how customers perceive your company’s performance.

Sadly, most roofers fail to reply to these internet evaluations, creating a negative image on both businesses and homeowners.

Few roofers take steps to improve their internet image, which is fortunate for you since our staff can help you remain one step ahead of the curve.

Mistake No .3:Hiring a Wrong SEO Company

If your roofing website isn’t getting a lot of traffic from search engines, you may be missing out on potential customers and employees. SEO has the power to either help or hurts your roofing company.

This is because it aims to increase your site’s ranks in search engines.

To increase your roofing sales, improve your search visibility, and increase visitors, an efficient SEO plan includes a variety of strategies.

No question, SEO is a fantastic technique to expand your roofing company’s online presence!

But there are several “SEO businesses” out there who are just trying to make a buck at the expense of your company’s long-term success.

Most roofers make the grave error of working with the first SEO firm that offers them a quotation.

In reality, it takes time and effort to benefit from SEO efforts. It’s common for these companies to collaborate with more than 100 different sectors, with no concentration on a specific specialization.

Work with a reliable marketing firm specializing in roofing SEO to achieve the best results.

Compared to a traditional agency, you may notice your rankings grow quicker and at a lower cost.

Infernal Ranks Many of our SEO clients have seen an increase in new prospects, existing customers, and word-of-mouth recommendations. Your roofing firm will always be ahead of the competition if you entrust us with your SEO plan.

Mistake No. 4: Failing to claim your Google My Business page

If your roofing company is not already listed on Google Maps, you may use Google My Business to help your website rise in local search results. As a result, you lose out on a valuable resource that many prospective customers utilize to locate local roofers. The truth is that prospective customers are contacting roofing businesses through Google My Business Listing. Potential customers, career opportunities, and recommendations might be lost because your firm is not included in Google My Business.

Mistake No .5: Not Paying Attention to Competitiveness

Knowing whether efforts succeed or fail requires monitoring what your rivals are doing. Find new marketing chances for your roofing firm by SWOT analysis of all of your major competitors.

In addition, you’ll learn how to outrank your rivals. The best way to discover new customers is to keep an eye on your competitors’ marketing efforts.

Mistake No. 6: Ignoring the Correct Market

A roofer’s marketing budget will be squandered no matter how well-designed his or her website, advertising, or logo are. Understanding the requirements of your audience and how you may effectively address them is essential.

Roofers will be able to maximize their marketing efforts and gain new clients and referrals if they follow these guidelines. If you want to better understand your target audience and how you can serve them, you should work with a retargeting firm that specializes in roofing.

If you’ve made a mistake, what should you do next?

If you don’t rectify or handle these marketing missteps right away, they might damage your roofing company.

The good news is that our team is here to help you build a successful roofing company by creating an effective roofing marketing strategy, maintaining a positive online reputation, retargeting the right audience, improving your SEO results, and creating a high-quality roofing website to generate high-quality leads.

Fortunately, you don’t have to spend a fortune to have these results. Learn more about how we can assist your roofing company by scheduling a free strategy consultation now!

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