Start First with Technical SEO for a New Website

Technical SEO for a New Website

Written by Jeremy Earle, JD

May 9, 2022

Experienced Colorado Springs SEO Company

Get the most out of your link-building efforts by following these simple steps. First, focus on the technical aspects of search engine optimization. Make the following preparations before embarking on any off-site link development effort.

If you don’t consider technical SEO while planning a link-building campaign, you may be missing out on some of the SEO benefits.

When you consider all aspects of your website’s SEO, you’ll get the finest results.

  • Search Engine Optimization (SEO).
  • Content.
  • Links.

You may need to focus on technical SEO before you can even think about gaining links.

No matter how many backlinks your site has, if it is poorly optimized for search engines in any way, it will not perform effectively.

When it comes to technical SEO, one of your primary concerns should be:

  • Search engines can easily index your site.
  • In terms of compatibility, it’s one of the best.
  • This site is lightning-fast to load on desktop and mobile.
  • Makes use of WordPress plugins to their fullest potential.
  • There are no difficulties with Google Analytics code that has been misconfigured.

These five factors explain why it’s critical to start with technical SEO before focusing on a link-building strategy.

Technical SEO recommended practices may be lacking on your site, resulting in poor site performance.

Before launching a link-building effort, you should first address the technical aspects of search engine optimization (SEO).

Your website should be easy for search engines to find and index

Your HTTPS Encryption is secure.

You may not have had the opportunity to audit or otherwise uncover problems with your secure certificate installation if you recently made the switch to HTTPS secure implementation.

The first step in making the switch to HTTPS secure is performing a high-level assessment.

Later on, major problems can develop when the SSL certificate is purchased without considering what the site would be performing.

Keep in mind that you must be extremely careful when acquiring your certificate and verifying that it covers all of the subdomains you intend to use.

Doing so could cause problems, such as not redirecting URLs properly.

URL parameters on subdomains utilizing absolute URLs that are not covered by your certificate will not be able to redirect to HTTPS:// if you do not have a full wildcard certificate.

This is why it’s important to pay attention to the choices you select when purchasing an SSL certificate, as it could negatively impact your site in the future.

Any erroneous redirects or excessive redirections do not slow the site down.

Erroneous redirects make it easier to implement a safe HTTPS system.

As a result, an eagle-perspective eye of the site’s present redirects states will be beneficial in rectifying this issue.

If you don’t keep a close eye on the redirects, you’re producing.

It’s also easy to let redirects get out of hand, leading to tens or even hundreds of redirects per URL, which in turn slows down the site.

This problem may be easily solved by ensuring that all of your redirects are set up in a 1:1 ratio.

There shouldn’t be more than ten redirects per URL on your site unless necessary.

If you do, there’s a problem.

HTTPS and HTTP URL content should not load simultaneously.

The correct implementation is to redirect to the other, not the other way around.

There’s a problem with your site’s secure version if both are loading simultaneously.

Use both HTTPS:// and HTTP:// if you’re testing a URL in your browser.

Your material will be displayed twice if both URLs load, leading to difficulties with duplicate content.

Depending on the platform of your website, you’ll want to take one of the following steps to avoid running into this problem again:

HTACCESS (on Apache / CPanel servers):

  • Create a comprehensive redirect pattern

Redirects from HTTP:// can be forced by using a WordPress redirect plugin.

An example of what we want to show consumers and search engines instead:

Htaccess Redirects on Apache / Cpanel-Based Servers

Apache and CPanel servers can be configured to do global redirection via. htaccess directives.

This redirect can be forced on your web server with the help of Inmotionhosting’s excellent tutorial. The following are the ones we’ll be focusing on.

This is the code you’ll need to use if you wish to compel all online traffic to be encrypted.

Make sure to place this code above any other code with a similar prefix (RewriteEngine On, RewriteCond, etc.)

In your htaccess file, use the following lines of code to redirect a certain domain:

Make sure all URLs in the preceding examples point to your domain name correctly.

In that guide, you’ll find various methods that may work for your site.

When making server-level adjustments, it’s best if you get the help of an IT professional who knows what they’re doing.

If you don’t know what you’re doing, you may cause some serious damage with these redirects.

If you run a WordPress site, you should use a plugin.

Many plugins may be installed on a WordPress site to fix these redirect difficulties.

There are a variety of plugins available for forcing HTTP:// to HTTPS:// redirects; however the following are a few of the easiest to use:


  • WordPress SSL Force
  • Simple Redirection of HTTPS
  • The use of plugins can be dangerous if you already have a lot of plugins installed.

Look at if your server can use the redirect rules listed above. (such as if you are using an NGINX-based server).

It’s important to note that the weight of a plugin might have a detrimental impact on a site’s performance, so don’t automatically assume that the most recent version will assist.

There should be a switch from HTTP to HTTPS for all on-site links.

It’s still a good idea to do this even if you’ve already done the redirects.

You should be aware of this if you’re utilizing absolute URLs rather than relative URLs, in which case the hypertext transfer protocol (HTTPS) is always displayed.

If you’re using the latter, you don’t need to pay any attention to this, as it’s less critical.

When you’re utilizing absolute URLs, why do you need to alter the links on your site?

All those links are crawlable by Google, which could lead to duplicate content problems.

It may seem like a waste of time, but it isn’t. It’s quite beneficial. Your goal is to ensure that Google sees only the site that you want them to see in the end.

There is only one rendition.

There is only one set of URLs.

All of the information.

To be clear,

From HTTP:// to HTTPS:// transitions, there are no errors.

This can make it nearly hard for search engines to crawl your site if the links between HTTP:// and HTTPS:// pages remain.

One of the most common consequences of increasing 404s is difficulty crawling a site.

Also, a large portion of the crawl money was wasted due to the number of 404s and Google not finding the pages it should.

Why this matters and how it affects site performance:

Crawl budget isn’t important except for exceptionally huge websites, according to Google’s John Mueller:

During a Twitter Q&A session, Google’s John Mueller argued that crawl budget optimization is overrated. According to him, it doesn’t make a difference for the vast majority of websites, and it can only benefit the enormous ones.

Crawl-budget is overrated, according to John, who commented, “Most sites never need to worry about this. A fascinating subject, it’s vital for web crawlers or multi-billion-URL sites, but not so much for the regular website owner,” he continued.”

SEO PowerSuite’s Yauhen Khutarniuk, the company’s Head of SEO, explains this perfectly in a blog post:

The crawl budget is a vital consideration since you want Google to find all of the important pages on your site. The search engine should be able to swiftly locate any fresh information on your site. “This will happen faster if you have a larger crawl budget (and manage it more intelligently.”

When optimizing for a crawl budget, it’s critical to discover as many of your site’s high-priority pages as possible while also uncovering fresh content that should be prioritized.

Troubleshooting 404 Errors

Most importantly, move any 404s from the old URL to your new one.

Reading Benj Arriola’s Search Engine Journal article, you may learn more about 404s and soft 404s.

Using Screaming Frog to crawl the site and uploading all of your 301 redirect rules using the Redirection WordPress plugin is one of the simplest methods.

As a result, redirect rules in. htaccess can be necessary if you need them.

Your website’s URL structure should be simple.

You should pay attention to how your URLs are structured while preparing your site for technical SEO.

You need to keep an eye out for things like URLs that are difficult to comprehend, strange dynamic parameters that are being indexed, and other issues that could jeopardize your technical SEO implementation.

All of these things are significant since they can cause problems with your site’s search engine rankings.

More URLs That People Can read

After deciding where the material will be shared, you probably build URLs automatically.

However, this can harm you.

Automatic URLs can take on a variety of formats, none of which are very legible by humans.

For instance:

  • /content/date/time/keyword
  • /content/date/time/string-of-numbers
  • /content/category/date/time/
  • /content/category/date/time/parameters/

Is it possible that none of these formats are readable by humans?

This is because user intent is heavily reliant on clearly explaining the content hidden behind a URL.

  • It’s much more critical now, in part because of the ease with which it can be accessed.
  • For the sake of SEO, make your URLs as legible as possible.
  • Search engines can utilize these to assess exactly how individuals are engaging with those URLs and those not engaging with those URLs.

Your URL may be more likely to be clicked on if someone sees it in the search results since they will see how well it matches what they are looking for. It’s as simple as that: if you can match the user’s search intent, you’ll have a new customer.

This is why evaluating a site and paying attention to the URL structure is critical.

Many existing sites may have URL structures that are outdated or incomprehensible, resulting in low levels of user participation.

Improved user engagement across your site can be achieved by determining which URLs are more easily understood by humans.

URLs that have been duplicated

When it comes to technical SEO considerations, duplicating content is a must-have.

The most common reasons for content duplication are as follows:

  • Overly similar content across the website.
  • Content that has been scraped from other websites.
  • There should be no need for several URLs when there is only one piece of content.

Multiple URLs referring to the same piece of content might cause problems since search engines get confused.

If search engines don’t pay attention to duplicate URLs, they won’t identify and serve up every copy.

Avoid Dynamic Parameters at All Costs

Dynamic parameters are fine for SEO, but they must be managed and used consistently to avoid problems later.

The principles of dynamic parameters and URL handling and how they affect SEO are well-explained in an excellent post by Jes Scholz on Search Engine Journal. Before reading this section, if you are unfamiliar with dynamic parameters, I recommend reading her post.

For the following reasons, Scholz indicates that parameters are used:

  • Tracking
  • Reordering
  • Filtering
  • Identifying
  • Pagination
  • Searching
  • Translating

When URL dynamic parameters start generating problems, it’s usually due to a simple mishandling of the URL itself.

Tracking is made possible by constructing links crawled by search engines containing many dynamic parameters.

If you want to rearrange lists and groupings of items, you can use these various dynamic settings to do so, which will produce duplicate sites that search engines can then crawl.

Maintaining reasonable dynamic settings might prevent you from accidentally triggering excessive duplicate content concerns.

UTM parameters should never be used to track the results of more than 50 URLs.

If you don’t manage the production of these dynamic URLs correctly, the quality of your content and its ability to perform in search engine results will be diluted over time.

When this happens on a wide scale, your competition capacity is significantly harmed.

Longer URLs Should Be Avoided in Favor of Shorter URLs

Shorter URLs have been a long-standing SEO best practice.

John Mueller, a Googler, has spoken about this:

If we have two URLs with identical information but different lengths, and we have to choose one to show in the search results, the shorter one undoubtedly plays a role.” As far as canonization goes, it’s all about that.

As long as we know the URL’s content we’re looking at, it doesn’t necessarily indicate that the URL with this long parameter linked to it will rank higher than the one with the shorter one.

Everything else is equal; we’ll go with the shorter one if you have a shorter or longer one. There are several exceptions to this rule, as well as many considerations.

Shorter URLs appear to rank higher than longer and more specialized ones on Google.

If your site has a lot of long URLs, you should consider optimizing them so that they better reflect the content and the user’s intent.

Ensure that your website is mobile-friendly and loads quickly on all major browsers and devices.

When your website isn’t coded correctly, it’s more likely to have issues.

Glitchy layouts can be caused by poorly nested DIV tags, improper grammar in code, and negligent implementation of on-page elements on a website, all of which can lead to these issues.

Page speed and cross-platform compatibility may be compromised, reducing performance and user engagement long before link building is ever considered.

The sooner you can address some of these concerns, the better off you’ll be.

Poor site management and coding are blamed for many of these SEO technical concerns.

When your link-building effort takes off, you’ll be in a better position if you address these technical SEO issues early on with more consistent development and website maintenance best practices.

Inefficiently Designed Web Site

Your user experience and engagement will suffer if you have a poorly coded website design.

This is yet another area of technical SEO that is easy to overlook. “

  • Site design flaws can present themselves in a variety of ways, including:
  • Slow page loading time.
  • Design flaws that arise on multiple platforms.
  • Forms that don’t work as expected (impacting conversions).
  • Call to action buttons that don’t work on mobile devices (and desktop).

Anything that isn’t being properly tracked using a tracking code (leading to poor choices in your SEO decision-making).

When your site can’t adequately report on, acquire leads, or engage with users to its best potential, it can spell disaster for your business.

Because of this, these issues should be addressed on-site before going on to link-building efforts.

Your marketing initiatives may have shortcomings that are even more difficult to pinpoint if you don’t do this.

To ensure that your SEO isn’t being negatively affected, it’s important to address and thoroughly review each of these design factors.

The Website Takes a Long Time to Load

Page speed is now a ranking element in Google’s mobile algorithm for all users as of July 2018.

As a result, it’s important to monitor page load times regularly, not simply for SEO purposes.

But also for your customers.

What should you be on the alert for when it comes to page speed concerns?

Slow Image Loading

You have a problem if the file size of your site’s photographs approaches 1 MB.

This becomes less an issue as the average mobile internet connection speed hits 27.22 Mbps download, and fixed broadband approaches 59.60 Mbps to download.

You will still experience slower page loading times if your site contains large photos. Your site’s performance can be measured using a tool like GTMetrix.

According to standard page speed analysis guidelines, you should take three snapshots of your site’s page performance.

It’s time to calculate the average page load time for your website.

For the most part, it is advised that photos have a maximum file size of 35–50K for most websites. The pixel density and resolution are both factors to consider (including whether you accommodate the higher pixel densities of iPhones and other devices).

If you want the best quality possible when scaling photographs, utilize lossless compression in graphics applications like Photoshop.

Useful Coding Tips and Tricks

Standard coding best practices, according to some, dictate that you use W3C acceptable coding.

Valid W3C coding is encouraged by Google’s Webmaster Guidelines.

However, John Mueller (and even Matt Cutts) have previously stated that W3C-valid code isn’t important for ranking purposes.

On Search Engine Journal staff Roger Montti’s 6 Reasons Why Google Says Valid HTML Matter, he goes into further detail about this problem:

But, and this is an important point, Concentrating on it to improve my position in search results.

All kinds of websites adhering to varying coding best practices can be found at the top of Google for various queries, and not all of them have been validated by the W3C.

However, there are several reasons why W3C valid code is a good idea and why it can put you ahead of your competitors who aren’t adopting it.

Before we go any further, it’s important to know from a developer’s point of view:

  • W3C-standard code is not always good code, as many people believe.
  • Invalid code isn’t always a bad piece of software.
  • A piece of coding’s quality shouldn’t be determined solely by whether or not it passes the W3C’s validation.
  • However, debugging services like the W3C validator should be employed.
  • As your site grows and becomes more complicated, using the W3C validator will help you analyze your work more quickly and avoid severe difficulties.

Ultimately, which is best and why?

A coding standard, consistent coding methods, and adherence are generally preferable to not using a coding standard.

It’s less complicated and less likely that something will go wrong if you conform to a coding standard when developing a website.

Even though some consider the W3C’s code validator an unnecessary evil, it provides rhyme and reason to verify that your code is valid.

Using W3C’s code validator, for example, if your header syntax is incorrect or you don’t properly self-close tags, these errors will be highlighted.

As a developer, it is possible to notice thousands of errors when migrating a WordPress theme from XHML 1.0 to HTML 5 for server compatibility reasons.

The DOCTYPE in the theme and the language being used is incompatible, so this is what you’re seeing.

Code that has been copied and pasted into a new site implementation is frequently the cause of this problem.

When it comes to cross-platform compatibility, this can be devastating.

As a bonus, this quick check can expose exactly what’s going on in the code right now.

Doing things like accidentally placing several closing DIV tags where they shouldn’t be, or being sloppy about how you code the layout, are examples of poor coding practices.

Your site’s performance will suffer greatly due to all of these coding issues, both from a user and search engine standpoint.

Too Many WordPress Plugins Can Affect Your Site in Several Ways.

Overuse of Plugins

When plugins aren’t used properly, they might cause serious issues.

What gives? Plugins are supposed to make things easier, right?

In reality, if you don’t keep track of your plugins, you’ll eventually run into problems with your site’s performance.

As evidence, consider these factors.

Increased HTTP Requests

Requests from the server, or HTTP requests, are generated by every file that loads on your site.

If a user requests your page, all of your page elements must be loaded (images, video, graphics, plugins, everything), requiring an HTTP request to be sent.

The more HTTP queries your site has, the more these additional plugins will slow it down.

This is a minor inconvenience for most websites, and it isn’t likely to have a major impact on their performance.

However, if you have a large site and a lot of plugins, this might be a major bottleneck.

It’s a good idea to keep an eye on your plugin used to ensure it’s not causing a huge bottleneck and slowing down your pages.

Database Queries Increased Due to Additional Plugins

WordPress relies on SQL databases to process queries and manage its system.

When using WordPress, you should know that every plugin you install will result in an additional database query.

These extra searches might build up and become a bottleneck, slowing down your site’s page load time.

Adding more plugins will slow down your site.

Managing your database queries correctly can cause major problems with your website’s performance, and it has nothing to do with how quickly your images load.

It all depends on your host.

There may be no better time to do an audit than right now if you have a large website with too many plugins and insufficient resources.

Another issue with plugins is that they raise the risk of your website going down.

You won’t have to worry about monitoring them very much if you utilize the correct plugins.

However, to keep your website running, you should be aware of when plugins are updated and how they interact with your WordPress installation.

Auto-updating plugins may lead to a situation where one plugin conflicts with another. This could lead to the failure of your website.

This is why keeping track of your WordPress plugins is so critical.

Make sure you don’t surpass the capacity of your server.

This is why technical SEO should come first before link building ever begins.

In the absence of link building, your site’s performance in search engine results pages (SERPs) can be adversely affected by various technical SEO issues.

Before you begin link building, you should focus on your website’s technical SEO.

Before link building becomes an issue, any technical SEO difficulties can substantially impact a website’s performance.

To identify and correct any on-site issues, perform a comprehensive technical SEO audit first.

Your site’s flaws will be exposed, and the modifications you make will work in tandem with link building to provide your site and its users with an even stronger online presence.

It’s useless if search engines (or your visitors) can’t find, navigate, or otherwise use your site.


Monthly, bi-monthly, tri-monthly, and annually

After 1-4 months, the results were discovered.

to be used:

  • The Screaming Frog
  • DeepCrawl
  • Ahrefs is a good place to start (or Moz)
  • Search Console by Google
  • At least one of the following:

Benefits of technical SEO for link building:

  • To get the most out of your links, you’ll want to focus on technical SEO.
  • Having a clear site structure and an awareness of the PR flow is essential for internal link placement. •

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