Image Link Building: How to Earn More Links by Using Visual Content

Effective Link Building

Written by Jeremy Earle, JD

April 20, 2022

The best way to get more backlinks is to provide your readers with visually appealing content. Ensure you know what photos you can use and how to utilize them effectively.

You’ll compelling headline suck you in.

You need a strong beginning phrase – a hook to keep you reading.

As a bonus, an arresting image may captivate your attention and stick in your mind for a long time after you’ve finished reading the text itself.

Using graphics to develop links is not only a great way to engage your audience, but it is also a practical technique.

“Content featuring relevant photos fared higher across all content categories,” according to Skyword research.

Consequently, the way search results are shown is always evolving, as Google “works to integrate more visuals and videos in Search.”

Changes in the way Google and other search engines are presented with the content on your website are necessary.

So, you know that using visual content to develop links is a good idea, but how do you go about doing it?

Seven different types of visual content are used to build links.

The first step is to learn about the many types of visual material available.

Some of the most important graphic material you may utilize to develop backlinks to your site is listed below:

1. Infographics b. Infographics

Infographics divide opinion; some say they’re overdone, while others swear by them.

In the end, whether you’re a fan of or a denier of infographics, they’re still a terrific method to get some backlinks, regardless of your opinion.

2. Effective Logos Application

Yes, the logo of your company is visual content!

If you’ve ever published a guest post, featured, or contributed to a community page, it’s likely to appear on other websites.

Make a list of all the locations where your logo appears online and connect them all back to your website.

3. This is the third step, whether it’s a product photo session or a brand photoshoot.

If you own an online store or an e-commerce site, utilize your product photographs to develop backlinks.

Always utilize genuine, high-quality photographs, and ensure that each image has been optimized for search engine visibility (SEO) (more on that later).

What if you don’t have anything to photograph?

If you’re looking for a professional photoshoot from a professional photographer, here is your opportunity.

Don’t forget to include your books in the photoshoot as an author.

Your trademark photographs may be used in a variety of ways.

There are several ways to include your logo on your website.

4. Employee or Company Portraits

Yep! Even photographs from your company’s most recent retreat or staff photos on your team page might be leveraged to develop backlinks to your website.

It’s important to ensure that the quality of these photographs is good and the spelling of your workers’ names.

5. Graphs and Maps of Statistics

Charts, graphs, and maps, often called data visualization, are a wonderful approach to building backlinks.

These may also be gleaned from the most recent study or data.

It is important to ensure that the material presented to the readership is relevant and simple to grasp.

While it’s possible to run a report from a third-party site and use the findings as an image in your content, you don’t need to create your chart or graph.

Remember to credit the report’s original author, but the screenshot itself may be traced back to you.

6. GIFs and memes

Memes and GIFs are here to stay, and they’re here to stay.

If you haven’t already, it’s time to give it a go.

People love memes, and if you utilize them correctly, you’ll get a lot of backlinks from people who want to spread them.

Using Meme Generator, you may create your unique memes for free.

7. Stock Images that aren’t boring

When utilized correctly, stock images, another visual material that is overused (and occasionally misused), may be effective for link development.

Only use your photos.

If you’re going to include a picture, be sure it’s of great quality and contributes to your message.

Optimize Your Images for SEO in 3 Easy Steps!

  1. Ideas for pictures have come to mind.

Now, let’s speak about getting the most of your visual content by optimizing it for search engine optimization (SEO).

1. Add Captions.

It’s easy to underestimate the importance of adding detailed captions to your photographs, but according to the P.R.S.A., “captions attract 16 percent more readership than text.”

The picture’s file name or alt text is not the same as its caption. It’s the short description of the image in the photograph’s caption.

However, subtitles are not required to make sense of every relevant picture.

A caption provides more context for a picture for both users and search engines.

2. Streamline the Filenames of Your Images

Making sure your picture file names are keyword-rich is essential to improve your SEO.

The file name you give your picture helps search engines better understand what the image is about.

It’s best to use descriptive file names containing the major and secondary keywords that describe the picture.

3. Include Alt Text

The text that shows instead of an image when it cannot be produced for any reason is known as alt text.

If your picture has alt text, it should be a brief description of the image that includes relevant keywords.

Associating keywords and descriptions with your photographs helps improve your site’s search engine rankings by tying your images to your site.

Using a reverse image search to find images

As a photographer, your picture may appear on another website without connecting to your website or with an erroneous URL.

Google Photographs and TinEye are two resources that may assist you in tracking down these images.

To ensure that your photographs are linked back to your site, use these tools to track out the publications or bloggers utilizing them and ask for a backlink to your site.

Is a Link Worth a Thousand Words or a Photo?

What your message is all about becomes apparent to your audience if you use visual material.

When putting together your material, consider which pictures will help you convey your point more effectively.

As part of your overall content marketing plan, experiment with various visual materials.


As soon as possible, include photos in your writing.

The expected timeframe for results: three to six months

The average number of connections per month: 5


  • Inventors and Designers (images, visual content)
  • Improve site ranks and SEO
  • Earn backlinks
  • Enhance the text content for viewers.

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