How to Create an SEO Friendly Website

SEO Website Design

Written by Jeremy Earle, JD

April 16, 2022

Did you know that 70% of clickable search results are organic?

It’s important to use SEO to improve your website’s ranking in search results. Investing in SEO-friendly websites will help you rank higher in search results and drive more visitors to your site.

This page will provide seven tips to help you create an SEO-friendly website that ranks higher in search results. To speak with a strategist about creating an SEO plan for your company, call 833-777-RANK.

1. Use responsive design to connect with mobile users

It can be difficult to determine which elements are essential to your business’ success when designing an SEO-friendly website. Responsive are an essential component to ensuring your company’s success. You must incorporate responsive design to your website if you want it to be SEO-friendly.

Your website can adapt to any device that a user uses. No matter what device they use to access your website, they will see the version that works best for them.

Why is responsive design so important in SEO-friendly website design?

Every device has a different screen size, so your website needs to adapt to those sizes. Mobile users will not have a pleasant experience on your website if you don’t adapt for them.

Imagine a smartphone able to access a desktop version of your website. Your website would appear tiny on the phone. It would be difficult for users to read, view images, and click links.

This is not good for your audience. Your audience will quickly leave your site and go to a competitor that is more optimized.

Because it sends a positive signal, you want your leads to stay on your website longer. Google will rank your website higher on search results pages because it believes that your site is relevant for the user’s search intention.

SEO-friendly websites are important because they increase traffic to your site, which in turn will improve your website’s rank in search results. To create a better-optimized site, integrate responsive design into your website’s design. This will allow you to create a website that is more SEO-friendly and allows you to retain leads longer.

2. Create website content to target valuable keywords

Your website’s content creation is an essential part. You can drive traffic to your website and encourage people to interact with your content. It helps establish you as an authority in your field and allows you to target relevant keywords to drive leads to your site.

You must first choose your topic before you can start writing content. Keyword selection is key to creating content. Keywords can trigger your website to show up in relevant search results.

Conduct keyword search to find the best key terms. This allows you to identify relevant key phrases and determine their value for your SEO listing.

This article will be focused on long-tail keywords. These keywords contain three or more words such as “textile manufacturing company”.

Long-tail keywords will yield better results for your content. These key terms are more specific and will bring you more traffic.

Once you have chosen your phrases, you can choose the format that best suits your content. To provide valuable information to your readers, you can create ebooks, blogs, infographics, and videos.

Once you have chosen your format, it is time to start creating content. Your content should be educational and simple to understand. You must remember that your audience is the reason you are creating content. Therefore, you need to write, direct and design content that is simple to understand.

Target keywords in your content to help your business rank higher in search results. You can drive more traffic to the site and rank higher in search results by appearing in relevant results.

Incorporating keywords in your pages will make your website more SEO-friendly. This will make your pages more visible in search results and improve their overall performance. You can make your website more SEO-friendly by using keywords integration.

Optimize header tags for search engines to better understand your pages

Optimizing your header tags is a great way to make your website more SEO-friendly. Header tags are headings that identify the beginning of a section. Header tags are the headings that designate the start of a section.

Your most important keywords should be included in your headers to optimize them. Your most important keyword should be included in the title of your page.

Google can understand your page’s context through this integration. Therefore, it is crucial to include your most important keyword in the title. This will ensure that you rank for the keyword.

You can also include other keywords in smaller headings like H2s or H4s to rank for these phrases.

Your page’s headers play an important role. Headers inform your audience about what’s next and what they can look forward to.

Headers should not be used to emphasize facts or phone numbers. Headers break up sections to make it easier for your audience to understand the information.

Let’s take, for example, a piece on making pies. Let’s take a look at the possible layouts of your headings:

  • H2 5 Steps to Make a Delicious Pie
  • H2 Step 1 – Make your crust
  • H3 Making crust starting from scratch
  • H4 Using boxed crumb

Each heading breaks down the process into smaller and more easily digestible parts. This helps readers avoid getting bogged down in text blocks and makes it easier to skim articles.

To build an SEO-friendly website, you need to create a heading structure. This will make it easier for your visitors to navigate your pages. Your pages will be more popular if they are well-organized and easy to navigate.

Search engines can crawl your pages and index them by using internal linking

While you are learning more about SEO, remember to also focus on the internal linking of your site. This is a crucial part of SEO that many people overlook. Search engines can index pages that are not yet indexed by you and help them discover them.

Google might not find pages on your website that contain valuable content. Google may not always be able to find every page on your website. Therefore, you must help Google find them. Google indexes these pages through internal linking.

Use internal links correctly if you want them to work on your site. To get your pages indexed, you don’t want to randomly add links to them. You want the pages to relate to the topic or anchor text on the page.

Use strong and relevant anchor text to ensure success when internal linking. Your anchor text provides a preview of the context in which your link will be placed.

The phrase “anchor text” is used in this example to link to a website that explains the importance of anchor texts. The link is related to the text. Google can index the page in harmony if it has both an anchor text and an internal link.

To make your website SEO-friendly, you should add internal links. This will help Google index and discover more pages on the website.

Marketing manager, need help with SEO? To drive more traffic to your site, leads and revenue, check out our SEO Guide for Market Managers!

Optimize meta descriptions for more site clicks in search engine results

The title of the page is what you will see when you search Google. You will see the page’s title underlined by a short paragraph description. This is your meta description.

Let’s look at a Home Depot example of a meta description:

This meta description was used to search for “how to fix leaky toilet”. Home Depot’s meta description shows how to use this small space to rank keywords and provide a summary to your audience.

You can see the meta description to know exactly what you can expect. The meta description tells you exactly what to expect. Click on the listing to see the meta description. You’ll find step-by-step instructions and a video on how to fix your leaking toilet.

Your meta description should be pertinent and take up as much space as possible. Your meta description should be around 150 characters before the three dots appear. After that, your text will be cut off. This means that people will not see any information beyond 150 characters. Your information might be cut at an awkward or critical part of your description.

Although it may take time to write a meta description that is both descriptive and within the allowed character limit, it is well worth it. It will help you get more clicks and traffic.

To keep visitors on your site for longer, focus on readability

It’s easy for people to get distracted by the technical aspects of website design. While you are optimizing your website, do not forget to look at the overall design of your site. To ensure that your audience can understand your information, you should focus on the accessibility of your site.

It doesn’t matter how beautiful your website looks if visitors can’t access the information. Your site is where people go to find information. Your design creates the first impression. However, your content will make sure that this impression stays positive.

SEO is not primarily technical. It’s more humanistic. Google is looking for websites that are user-friendly and relevant to their needs. Your SEO friendliness will be affected if your audience is unable to read your content.

This will prevent you from making this mistake. Make sure that your pages are easily readable. You should choose the correct text size for your page. Your page text should be at least 16pt in size to allow your audience to read it clearly without having to zoom in.

The second is to choose the correct font color. A white background can make it difficult to read bright yellow text. Make sure your fonts stand out against your background so your audience can easily read your content.

You’ll need to use a font that is easy to read. To break up pages, use headings and incorporate bullet-pointed lists for skimming. Both of these elements are great for making it easier for your audience to read (or skim!) your pages.

You can break up pages that have a lot of information into smaller paragraphs if you need to. A page with only two to three sentences per sentence is more appealing to your audience than one with six to seven sentences per page. Your audience may be discouraged from reading your content if you have long paragraphs.

These are just some of the many steps you can take in order to improve your website’s readability. You can make your website more SEO-friendly and user-friendly by improving readability.

Optimize images to speed up page loading

Your SEO friendliness is directly affected by your website load time. You risk your website’s load time being slow and users leaving to find a site that is faster.

If you want to speed up your site’s loading time, take a look at the images on it. Although images are great for any website, they can slow down your site due to their large file sizes. Reduce image size to speed up your site’s loading time.

You can reduce the size of your images to speed up image loading. This will increase your site’s load times. It won’t take as much time to load the files since they won’t be so large. This improves your website’s overall load time.

Make a SEO-friendly website

You must have an SEO-friendly website if you want to increase traffic to your site. Your website will appear higher in search results, and you will get more traffic if it is search engine friendly. SEO is a process that takes time to implement. You will need to plan your SEO strategy.

Our team at Rank Fire can help you if you don’t have time for your SEO strategy. Our team has over 25 years of experience in creating SEO campaign that delivers valuable results for clients. Take a look at our 785 testimonials which showcase the outstanding work we do on behalf of our clients.

Are you ready for your SEO strategy optimization to increase the number of leads you receive? Call us today 833 777-RANK for a consultation about custom SEO strategies.

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