Use Google Search Console to Increase Nashville SEO

Google Search Console

Written by Jeremy Earle, JD

March 25, 2022

Pay-per-click SEO and internet marketing solutions abound, and many are free.

However, some of the finest techniques for increasing traffic to your site are completely free. Isn’t it nice to see how many visitors Google delivers to your site with its Search Console? If so, are you getting the most out of your time and money?

You can only construct a solid online Nashville SEO and content strategy with fantastic information if you can put that knowledge to good use. For local businesses in Nashville, TN, SEO is a critical to your success.

Using Google Search Console, you can utilize these five ways to make your on-site content even more successful!

1.First, look for keywords that have already been ranked.

One thing you can do is learn how people are finding your website. It’s another thing to know how to get the most out of it.

Log in to Google Search Console and pick the website property you want to analyze.

You should begin with an overview page that provides a generic chart, such as this:

Check out the “Average Position” box if you don’t see it at the top right above the line graphs to view the average position at the beginning of the position rankings. It’s easy to overlook since the box isn’t orange when it’s unchecked, but it’s a critical piece of information if you forget about it.

The Overview isn’t what we’re looking for. “PAGES” (between Queries and Countries) is the option that we want to click on to view the individual blog pages generating traffic for us.

You may acquire page-specific information directly from Google by clicking on the page you wish to optimize from the list of pages.

There is a page similar to the overall Overview, but all of the figures and information are focused on the one page you clicked on. The URL you clicked on will be the only one mentioned under pages, so you know you’re in the proper spot.

Now, choose questions from the drop-down menu.

  • The fun begins now. Everything on the page is available in Google Search Console.
  • Each search term’s specific search queries,
  • the number of clicks it generated for you, and
  • Google’s count of the number of times your page has been seen about this phrase.

This page’s most popular search phrases look like this:

Some of the rankings are good, but the majority are in positions 5-7. There is just a small amount of traffic for such keywords.

Moreover, the article ranking for certain phrases is not optimized for them. Even an hour of effort modifying this page might significantly impact the amount of traffic it receives.

This is a victory of average importance in the grand scheme of things. There is a lot of traffic and simple wins to be earned there.

The site’s second most popular page demonstrates the strength of this strategy:

If you have a tiny blog like this one, utilizing Google Search Console might make different.

Although the clickthrough rates aren’t very high, it becomes clear why. Take a look at where people seem to land on the spectrum. Over half of this page’s greatest phrases are found on Page 2, which ranks 5th or 6th on average.

There are still a lot of searchers who are ready to go the additional mile to obtain the information they are looking for. Thus this implies that the site is on page two for certain search phrases.

Think about how much more traffic the website may get from being optimized to consistently rank at the top of search engine results pages.

This is a well-written review. However, the attention is drawn only to the toys’ brand names. This isn’t what parents are looking for when trying to figure out what their kids are talking about before the holidays.

You can see right here where a little editing, internal linking, on-page optimization, and even minor Nashville SEO effort may significantly increase site traffic.

Everything we know comes from the free data provided by Google Search Console.

It’s possible to get a better idea of underserved keyword “groups” by setting the number of rows on each page to 25 or 50. A reasonable starting point is 10 per page, but many choose to increase the number to 25 or 50 to get a clearer picture of how to enhance or optimize a page.

That’s the portion on the right-hand side, just under the Overview.

Here’s What to Do: You’re seeking search phrases that are generating traffic yet are ranked near the bottom of page one or perhaps page two for your chosen website.

These are the pages that have the most potential for development. A top-three ranking is only possible when you can climb from a 9 or 11 in the search engine results, which are already bringing you, visitors.

Now work on optimizing your page for the search terms that are driving traffic to it. Your content may generate a lot of traffic even though you haven’t optimized it for specific search terms.

  • What are the most popular search terms for the website you’ve chosen?
  • Do all of those questions appear in the post’s headers?
  • Is the post’s title a reference to any of these questions?
  • Was this addressed in passing, or does it have its section?
  • What if I devoted a whole section of the page to this term?

As long as your title and headers are clear and concise, you’ll get some quick victories.

Even though this is a relatively modest hobby toy blog, it is a fantastic example of how to use Google Search Console to uncover some simple long-hanging fruit that has the potential to enhance organic traffic.

According to the data provided by Google via Search Console, there is already interest in and a need for this particular piece of information. You don’t have to guess whether you want to know if people are searching for certain phrases. Google has given the go-ahead for your project.

Is this an example of a low-traffic site? Sure. However, this method may be used for blogs and specialized websites of any size.

If you’re getting a lot of traffic from the bottom of page 1 or the second page, you know that there’s a lot of demand for additional information on those keywords and that the results at the top of the page aren’t meeting those demands.

There’s plenty of space for even more traffic, so that’s good news.

The best part is that Google tells you the approximate quantity of traffic available for each phrase based on the impressions.

To increase your article’s traffic, focus on keywords that appear at the bottom of page one or the top of page two, respectively.

2. Which Keywords Are Worth a Blog Post in Their Own Right?

Look at the keywords that are driving visitors to your site. Is every one of them consistent with a well-written piece? Alternatively, do you happen to be “accidentally” at the top of the rankings?

Finding these fresh article chances is the second way to use Google Search Console to increase traffic to your site.

Instead of optimizing an article, you’ll hunt for search phrases that merit their post in this stage, similar to step one.

In Search Console, how to find these new topics?

The search word with the most potential is usually not the primary topic of the article itself, but it is closely linked.

What are the possibilities here?

If you notice “timber rattlesnake” search phrases driving visitors to an outdoor website article on venomous U.S. snakes or the hazards of hiking in a specific area, you should be cautious.

This shows you that there’s enough interest in “timber rattlesnake” to warrant a separate article.

For example, if you write a lengthy piece on arthritis, you may discover that your “arthritis-friendly coffee cup” section generates quite a bit of traffic, even if you only mention it twice.

As a bonus, you may leverage Google’s information about your site’s authority on topics you currently get from the search engine.

There is no doubt about the merits of this approach:

  • Aside from having a one-page ranking for the subject matter,
  • internal linking is also a breeze since Google already
  • perceives you as an expert in the subject matter you’re writing about.
  • There is a significant likelihood that the competition for a side subject you were ranking for wasn’t completely optimized,

which means your new articles will have a better chance of becoming “hits” rather than “misses.”

Summary: Find keywords you’re already receiving a lot of traffic for, then develop fresh, optimized content around those keywords!

3. Optimize your site for Google Search

Many website owners have trouble with this strategy, but it’s still worth pursuing because of the potential for huge traffic gains.

A social media incursion like Google’s is what Discover aspires to be. When using a mobile device, this is much more widespread. You should expect a significant increase in traffic if your post is featured on Google Discover.

You may see increases in traffic for a few days before they dissipate, but they may bring in a flood of new visitors.

Look Back Towards Your Previous Successes for Inspiration

If Discover has picked up a few of your pieces, you’ll want to look at which ones were selected. Try to figure out why this is the case.

Analyze the data to look for trends. You might have written on the same subject matter, in the same manner, or response to a specific event.

Any patterns or resemblances between posts previously recommended by Google Discover should be copied.

Don’t stray from what you’ve done previously when writing fresh blog entries. Your chances of getting re-adopted are greatly increased as a result of this.

No items may have been collected by Discover yet.

No blogger has consistently figured out the “secret formula” for having an article picked up by Google Discover.

There’s a good chance that, if they have, they’re keeping it secret.

When it comes to optimizing for Google Discover, most articles aren’t very useful. “Practise fundamental Nashville  SEO,” for example, or “Write great content,” according to their advice.

Thanks a lot.

After a lot of research, there are a few more steps you may take to increase your chances of being accepted by Discover.

Even though this isn’t a certainty, these additional steps will at least boost your odds.

  • Pay attention to what Google has to say about Discover;
  • Make sure your photographs are of the highest possible quality;
  • Write about themes that might be relevant to a breaking news story or event that your site is involved in (when possible)
  • Read this if open graph metadata stumps you.
  • Try to include high-quality videos in your posts at least 1080p if you can.

Google Discover has caught up on some of your work, so look and see if there are any common themes. Optimize for Discover to give yourself a chance at those big traffic bursts.

4. Check Your Website’s Vital Statistics

Ultimately, Google’s goal is to provide its customers with the best possible service. There’s a high likelihood that they’ll assist webmasters in constructing the kind of site that Google prefers to view.

Weigh-in: Who do you think Google will rank higher? A site that complies with all of Google’s requirements or one that does not?

You may be shocked by the results when it comes to your website’s Core Web Vitals. Occasionally, Google finds problems before they are penalized. In addition, Google is constantly tweaking its business model.

Core Web Vitals may rate your site as perfect one month, but a year later, the same posts may show up as having an error.

A good example. There were 39 URL “Needs Improvement” problems documented on this site in November, which was a particularly busy month. In the short term, these issues may or may not have a detrimental impact on the website.

There is a good chance that they will become an issue at some time. In the year before the notorious schema upgrades wiped off 90% of their traffic, ask any webmaster who noticed hundreds of mistakes in his site vitals.

Using Google’s Search Console, you may identify any concerns the search engine has with your website.

It’s time to make sure that everything is in order before Google launches a major upgrade in May 2021, which the company has discussed publicly.

Fix any possible issues before they become genuine difficulties by checking out Google Search Console.

Summary: Regularly checking the Google Search Console’s web core vitals section is extremely important before Google announces any improvements.

5. Focus on Mobile-Friendly Design

Mobile is no longer a choice; it is a must. It’s been a long time since I’ve seen it. Everyone should be aware of this. But many people are astonished to hear how many searches are conducted on mobile devices compared to desktops and laptops.

Several sources say tablets and mobile devices make up a 4:1 split. Mobile devices and tablets account for 80% of all searches compared to desktop PCs.

Those figures are supported by the little site provided as an example before. Look at the number of clicks to check whether those figures are correct.

In the past, mobile was an afterthought, but that is no longer the case. Make sure your website is optimized for mobile devices since Google is a mobile-first search engine.

The “Mobile Usability” area next to the “Core Web Vitals” section isn’t a coincidence.

You’d want to see a zero in the error area in a perfect world. If there are any mistakes, even if it’s only one, you need to fix them. Ensure that mobile users (the bulk of your audience) enjoy a problem-free experience by addressing any issues.

A mobile-first search engine such as Google requires an error-free, fully-functioning mobile device configuration.

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