The Complete Guide to Plumber SEO

Plumber Google Reviews

Written by Jeremy Earle, JD

March 12, 2022

With more than a decade of experience helping plumbing firms improve their online presence, Rank Fire | SEO is the premier plumbing digital marketing service. Google’s general recommendations and our data help us develop reasonable conclusions regarding SEO operations.

As Google’s algorithm changes, so do our procedures better to suit the needs of our target audience of plumbers. Plumbing SEO recommended practices for 2022 are outlined in the document that follows. Keep an eye on our blog for updates to this document, as we’ll keep it up-to-date for our clients.

When it comes to search engine optimization (SEO) for plumbers, what is

In search engine optimization (SEO), the primary objectives are a plumbing company’s visibility and performance. “SEO” stands for “search engine optimization,” which is the process of boosting a website’s search engine rankings. In addition to their website, many plumbing firms overlook the need to optimize their Google My Business listings.

SEO Basics for Plumbing Companies

The principles of optimization may be organized to assist plumbers in better comprehending the process and better understanding optimization. The essentials must be studied first to get the best outcomes in 2022. Contractors that have a basic understanding of SEO may go to the following stage. You may get a better sense of what to expect from SEO by reading through the following basics.

On-Page Search Engine Optimization

By far, the most frequent method of search engine optimization is on-page SEO. Despite its relative prominence, on-page SEO may be easily misunderstood. Keywords, internal linking, meta descriptions, and title tags are all terms that even those with just a passing familiarity with search engine optimization (SEO) aren’t sure how to use correctly. On-page SEO consists of several different elements. To begin, on-page SEO should have the following elements:

Header Tags: H1s, H2s, and H3s.

The placement of the most relevant keywords for plumbers on the website.

Meta-descriptions: 158 characters (928 pixels) shown below search results

Title Tags: SEO titles appear in search results and browser tabs.

Internet Resource Locator (URL) Composition:

Techniques for enhancing a website’s visibility outside of its own

Google search results for the most competitive terms will only be possible if your website is optimized for on-site SEO. External SEO is essential if you want to rank well on search engines. As little as they are spoken about, the importance of off-site SEO cannot be overstated in today’s digital world. To rank well in Google’s search results, you need to create links, citations, and reviews from other websites that demonstrate your authority and credibility.

An external domain’s mentions of your brand

It’s called “link building” when other websites link back to yours.

Angie’s List, BBB, and HomeAdvisor citations are examples of NAP Citations.

Facebook, Instagram, LinkedIn, Twitter, and YouTube accounts for your business.

SEO for Small Businesses in Your Area

Local search engine optimization is important for the plumbing industry. Over the previous decade, the importance of local SEO has grown significantly. Search results may now be dynamically adjusted to the user’s current location thanks to the incorporation of location data like geo-coordinates into Google’s algorithm. Mobile devices and WiFi internet connections have also increased the frequency and quality of search queries and the corresponding search results.

Local SEO for plumbing businesses includes the following:

Google Maps: The business location has been verified on Google Maps.

My Business on Google My Business:

online reputation: a well-known brand with optimized profiles all over the internet, ideally with testimonials

Customer testimonials on Google, Facebook, and other sites

It’s all about the nitty-gritty.

Technical SEO is one of the more underrated aspects of search engine optimization (SEO for short). Because technical optimization takes place in the background, only individuals involved in web design and development grasp how it works in the end product. Most users won’t notice these fine-tunings since they are concealed from view, but web developers will. This doesn’t mean they’re any less necessary, but keep in mind The technical aspect of SEO is critical to the success of the other SEO components… Examples of technical SEO are as follows:

Web page appearance and navigation may be improved using HTML/CSS coding.

Display / Optimization for Mobile Devices

Google’s microdata tagging system is known as Schema Markup.

Page Load Time: Websites’ and webpages’ loading times reduced

Design of the website, including its aesthetics and navigation.

Plumbers’ Guide to the Latest SEO Concepts

Assuming you’ve mastered the fundamentals of SEO, the next step is to focus on specific activities that impact rankings. So why is SEO so competitive in 2022? Because every plumbing firm wants to rank #1 on Google. The best ranks are earned by continuously completing the proper activities. The long-term viability of SEO is one of its most enticing aspects, although it is not something you can adopt immediately. Plumbers who can learn SEO will enjoy the benefits for a lifetime.


SEO in 2022 will rely heavily on content, one of your best weapons in the battle for top rankings. When it comes to content marketing, you don’t need an established brand name or a tonne of online reviews to get started. With content, the SEO playing field is leveled in many ways. Smaller plumbing companies can outperform larger ones in search engine results just by providing better content for their customers. Let’s look at a few content marketing strategies, shall we?

Pages of Support

Individual sites for each service provided by plumbers will significantly impact their rankings in search. Your website’s subject authority may be increased by creating unique material for each service type, such as plumbing repair and pipe burst repairs, and slab leak repairs. It would be best if you connected all of your service pages so that Google can see the breadth of your content when it crawls your site. The more services you provide, the more authority you may obtain without link building.

All of my blog posts.

The majority of plumbers make errors with their blogs right out of the gate. They either create low-quality pieces that squander their crawl money, or they don’t publish any blog entries at all. It’s important to create linkable materials that appeal to a wide audience while writing for SEO. Blog entries, unlike service pages, should not just be aimed towards your target audience… Instead, it should be aimed towards a wider audience that may be interested in what you have to say.

City Guides

Like blogs, plumbing businesses frequently develop city sites that aren’t up to scratch. Several examples of this include creating a service area subfolder for hundreds of locations with similar or identical content and publishing it all there. For example, in 2022, Google will identify spam and recognize spinning material… Building regional authority entails creating specific content for each city page and supporting relevant blog entries.

Developing Backlinks

Link building is a argumentative topic in the SEO community; however, Google has admitted that links are a ranking component. Most websites will not link to a plumbing-related blog post or service page, so building links is difficult.

Your homepage has the highest potential of generating natural connections since other businesses may suggest your company on its page… However, the link-building process is significantly more complicated than anybody would want to acknowledge.

Please Do Not Click On Any of the Following Links:

You’ll benefit from using no-follow links if you’re running a plumbing website. Google may ignore this sort of link since it is considered a suggestion rather than an endorsement to focus on the quality ones. By putting their company on directories like Angi, HomeAdvisor, and Yelp, plumbing firms may establish NoFollow connections. Similarly, social media accounts such as Facebook, Twitter, and Instagram have a similar effect.

Don’t Forget To Click On These Links.

A DoFollow link has the most impact on search engine rankings. Links from high-ranking websites increase the authority of the website they connect to. Connection equity is transferred from the site that first created the link to that which receives it since Google considers these links endorsements.

To control this process, experts have devised methods to purchase links or engage in link schemes, both of which are against Google’s standards. For example, in 2022, the algorithm will be better at ignoring spam links, and those that do escape through the gaps may be penalized manually. Long-form blog entries are the greatest technique to get white-hat DoFollow links.

Internal URLs

A connection from one page of your website to another is known as an “internal link.” Because they are hosted on their website, plumbing firms have the greatest authority over the content of these external links. Too frequently, site administrators overlook the importance of internal link equity and instead concentrate only on external connections.

Internal links must aid the user experience if you want to do well in search engine optimization. For example, a service page for trash disposal repair may link to a blog article describing the most prevalent causes of garbage disposal difficulties. In this manner, the reader might learn something and subsequently buy something.

Reputation Maintenance

The confidence and trustworthiness of home service providers are particularly important to Google. Users who return to a search engine when they need service will return to it if it provides them with reputable plumbers. Therefore, it is becoming more to take care of your internet reputation while optimizing search engines. Your internet reputation may be improved in many ways. There are several factors to consider while doing these chores.


Getting your company included in local directories is a quick and easy approach to establishing trust with the community. You may utilize services like Whitespark or Yext to submit entries to many directories at once. NoFollow links are included in most directories, which improves your links. A steady stream of NAP citations (name, address, phone number) disseminates your contact information over the web. This is very crucial to you.


Because online reviews are as trusted as personal recommendations, they are vital to your business’s online reputation. Platforms like Google, Facebook, and Yelp can filter out spam and fraudulent reviews, allowing customers to trust the comments. DataPins, a technology that automatically solicits evaluations from recent customers who were happy with the service, may help plumbers raise their number of positive ratings on their work.

Affirmation from Others

Social proof includes accolades, testimonials, and past work on your website or a digital platform. By pinning current jobs and customer reviews to your city and service pages, tools like DataPins make it easy to create social evidence for your business. Your prize for the best local roofing firm in 2022 might be an example of social proof.

Experiential Learning

Google’s new Page Experience Update reaffirms its commitment to putting people first and foremost. From now on into 2022, the focus must remain on the user. While many of these methods revolve around your core website, a few more don’t. As plumbing firms cater to a broad spectrum of customers in terms of age and technical expertise, SEO becomes vital.

Website Response Time

It is expected that websites should load in less than three seconds, and that expectation is only going to go lower as time goes on. Plumbing websites must load rapidly. This demands a well-designed website and an SEO approach that is technically sound to achieve this. Google Pagespeed Insights and WPRocket plugins may be used to assess your website’s speed and identify any issues. In 2022, you may want to think about adding a content delivery network (CDN) to your website’s setup.


Whether on a mobile device or desktop computer, your website must be user-friendly for a wide variety of customers. A website’s navigation menu and other design features should appeal to a wide range of visitors to encourage them to spend more time on the site and use your products or services more often. Poor website navigation frustrates mobile consumers, who are more likely to leave your site than those on a desktop or laptop computer.


To guarantee that disabled people can utilize websites, websites must meet ADA standards. When designing for a broad audience, you need to think about factors like font size, alternative text, and voice recognition. Websites may be made compliant using WordPress plugins, but consulting with a professional web designer is also recommended.

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