You’ve certainly heard of SEO, but have you heard of Google SEO? When it comes to digital marketing, there are a lot of new phrases to keep in mind to keep your site optimized and at the top of search results.
Google SEO is a crucial idea that may increase brand recognition and exposure. Not to add, optimizing your site for Google’s search engine algorithm may improve your business line.
Do you require the services of an experienced SEO firm? To talk with an expert, please contact us online or call 833-777-RANK. Continue reading to learn more about Google SEO and what it implies for your website.
Are you ready to talk to a strategist right now? We’d love to talk with you! Please contact us at: 833-777-RANK
Google SEO in a nutshell
Google SEO is a set of procedures for optimizing your website to appear higher in Google search results. When someone uses Google to search for a term or phrase, they are presented with a list of results that Google thinks to be the greatest fit for their requirements.
Google favors the top result on the results page because it contains the relevancy, authority, and information that it seeks. Google SEO caters to Google’s special criteria and algorithms, just as conventional SEO is a process of modifying page data to fit into search engines’ ranking elements.
Because most of the world depends on Google to answer their inquiries, locate other websites, and purchase online, SEO and Google SEO go hand in hand.
Google, for example, 63 percent of the share of search queries inquiries in January 2019, whereas Microsoft (Bing and Yahoo) handled just 25%. Google controls more than 90% of the search market in the United States (and the globe).
When people speak about “SEO,” Google is at the center of many of their plans and concerns.
When you use simple SEO tactics, you may still meet the criteria of other search engines. Google SEO refers to the practice of focusing your efforts on a single search engine in the hopes of improving your company’s traffic, leads, and conversions.
How does Google’s search algorithm work?
To discover out, watch the video below and then read on.
“What does Google do?” is a popular question. Do we know what distinguishes Google from the competition in the search engine market?
Google’s method for collecting and classifying web pages is unique. Discovering, indexing, and serving are the three most basic functions of Google.
There is no way for a single search engine to link to every website on the Internet. Like any other search engine, Google must find — and index — websites.
Google uses a crawler called Googlebot to follow links from one website to the next. Googlebot comprises two crawlers, one for desktop and the other for mobile devices.
Google records information on a site’s purpose, reliability, and relevancy when it adds it to its index. The results are then shown when visitors search for terms related to the content on the sites in Google’s index.
It determines which site appears at the top of the search results based on range of ranking factors.
What is Google SEO: 8 Elements of Google SEO
“What is Google SEO?” is a question that requires more than a one-sentence answer. You’ll also need a general understanding of Google SEO, including anything from ranking variables to recommended practices.
What could be more genuine than a statement from Google itself on its search engine optimization guidelines? There are many don’ts in Google’s SEO guidelines for webmasters, but their updated SEO Starter Guide provides a wider grasp of how to handle Google SEO.
When it comes to Google SEO, there are a few things you need to keep in mind.
1. Make sure Google can detect and crawl your site
Because Google goes from links to further sites, your site won’t shown up until it’s accessible from another one. It’s conceivable that your page is hidden from Google because it’s fresh new or not connected to the rest of the network.
- Submit a URL request: You don’t have to obtain a link from someone else to be included in the index. You may also use Google’s URL Inspection tool to submit a URL request. This request reduces the distance crawlers must travel to locate your content.
- Use a sitemap: Besides providing a URL for consideration, you can use Google Search Console to submit a sitemap that will allow Google to search your collection of pages. All of your website’s pages, images, and videos are listed in a sitemap file, which also contains information on the files’ contents and relevance. Although notifying Google of your pages is a straightforward step, you can’t begin using Google SEO strategies until you’re visible. For a long time, Rank Fire has tailored SEO methods for organizations – we’ve been providing competent digital marketing campaigns to our customers since 1996. If you’re new to Google SEO, an SEO specialist can help you gain high exposure on Google so you can raise brand awareness and guide visitors through the sales funnel.
Your Google SEO approach is strengthened by assisting crawlers in traversing your pages and discovering fresh information. Along the journey, you may use signposts to lead readers to your greatest and most relevant content.
Internal links also show which articles, blogs, and sites you respect the most, and you may use smart internal linking to spread “link juice” from high-ranking pages to others.
Not every page on your site should be user-friendly, and anything sensitive or unneeded for users should not be included in Google.
For example, you don’t want Google to offer consumers a “Thank You!” page for form submissions. You may use robots.txt to control traffic and noindex tags to prevent Google from indexing certain sites.
- Use robots.txt: The most common approach to prevent Googlebot from sending unwanted traffic to certain regions is to use the “robots.txt” file. It can prevent media and resource files from being downloaded, but it cannot ensure that the page will stay hidden from Google.
- Noindex tags: Directives, also known as meta tags, are code segments that assist crawlers in indexing. The noindex tag instructs Google to exclude a page from its search results. Use the noindex element to prohibit a page from appearing in search engine results pages (SERPs).
3. Make your pages understandable
Before Google can determine whether your pages adequately handle a subject and match searcher intent, it must first grasp them. You may make some on-page changes to express your content to Google and its users.
- HTML tags: HTML tags may sort out a page’s main theme, and Google uses them to figure out how to organize material. Because title tags are displayed in search results to entice users, they must be descriptive and different. Irrelevant, ambiguous title tags fall short of Google’s standards, so make sure they’re exact and complete.
Meta descriptions, which appear below the URL in Google search results, also provide a sample of your content to Google users. If consumers see an appealing meta description, they’re more likely to click on your result, increasing your click-through rates.
Follow the same guidelines as title tags, and provide a preview of what they’ll discover on your page.
Heading tags (H1 and H2) may be used in your content to outline sections and guide Googlebot (and readers) through the flow of a blog or article. They also serve as a reminder of your piece’s major themes, and headers should always prioritize structure above visual design.
- Keywords: Keywords are another way to indicate the subject and relevancy of your material. Like keywords for other search engines, keywords for Google SEO try to match search queries and searcher intent. Place keywords organically in titles, meta descriptions, headers, and text for Google to pick up on them.
Keyword stuffing, which is when you overuse a keyword in your text, is frowned upon by Google. For example, if your keyword was “ice cream in Boston,” a meta description like “Looking for ice cream in Boston?” would be useless to Google and consumers.
Here’s the greatest ice cream in Boston, so come see us if you’re looking for ice cream in Boston!” You may reference keywords a healthy amount and stay ahead of the competition on Google with good context and conversational material.
To identify popular queries, topics, and keywords, use Google Trends, a Google-specific keyword research tool.
4. Pay attention to URL organization
Although URLs may seem trivial, how you put them up affects how well you do in Google’s search results. Your site’s organization and URL structure may help visitors navigate more easily and enjoy their time on your site.
- Site security for Google SEO: Your URL begins with either “http://” or “https://” being preferred for added protection. This installs a secure socket layer (SSL) certificate that safeguards sensitive data. Furthermore, Google places a premium on the greater degree of security.
- Including multiple prefixes in URLs: Google, in particular, categorizes URLs with distinct prefixes. If Google is unaware that your preffered domain is “www.bestinsurancefirm.com,” they may put “bestinsurancefirm.com” in the search results. This may be clarified by submitting all variations of the domain you control for Google’s inspection. When your Google SERP presence is unified, you can gain confidence and increase conversions.
- URLs and site architecture: The following URLs, which branch out from the home page, should maintain a hierarchical hierarchy. Visitors and crawlers will have to sift through your material to locate anything valuable if you don’t have specific categories or sections for themes or services. Topical articles and pages should be grouped and stored in a specific area. You may have an about us part, various product categories, and a blog section, for example, if you’re an ecommerce business. “https://summersonlineboutique.com/blog/fashionadvice,” for example, might be your URL for a popular blog subject. The URLs may represent this structure and help you rank higher on Google. Your navigational efforts and site layout are successful when consumers quickly retrace their steps back to the home page. As a result, breadcrumb navigation should be included in the design of your website.
Keep in mind that the links you produce, both internal and external, have an impact on your Google rating. The following two techniques promote Google-friendly links to ensure a positive structure.
- Nofollow and site linking reputation: Google frequently interprets connecting to another site as a good review, which may be mutually advantageous in terms of raising your ranks and strengthening the rating of a partner site. When you connect to an industry expert, part of their authority is transferred to you. However, some of the websites you name may have a shady reputation. You may use the nofollow tag to break the link and maintain your users’ confidence as well as Google’s favor.
- Anchor text: Google notices the anchor text of your link, and improving its appeal requires creating a short, meaningful string of words. Google searches for anchor language that matches the linked page’s aim, thus summing up the page’s focus for visitors. Visible anchor text is also beneficial for SEO since people are less likely to click on hidden links and immediately retreat.
6. Offer interesting, clear content
Google considers site content to be high-quality when it enhances user understanding of the issue and fulfills their interest, whether it’s how-to instructions, tutorials, blogs, or news.
- Clean writing: Google avoids sloppy writing that contains misspellings, grammatical mistakes, or computer-generated material. Even intimidating slabs of material with no natural breaks might hurt your rankings.
- Original work: Many individuals deceive Google by using shady SEO techniques. They plagiarise articles from industry experts and post them as their work. They may also alter minor details to hide their copying shortcut. On the other hand, Google penalizes these sites and prefers original content that has never been seen before on the Internet. Choose an intriguing subject and a desirable keyword, then write fresh, useful content to improve your Google ranking. To differentiate oneself from the competitors, you must write legibly, interestingly, and uniquely.
- In-depth material: Google’s algorithms and quality assurance team reward in-depth, comprehensive information that allows users to go deeply into a topic. When it comes to ranking informative articles on Google, a decent rule of thumb is to keep them between 1500 and 2000 words long. But succinct replies may also get high rankings, depending on the aim.
7. Optimize your image formats and descriptions
While textual content is important in Google SEO techniques, photos may also help you rank higher in the SERPs. Engaging media is ideal for providing a rich user experience, and Google wants you to provide user names, descriptions, and formats for your photographs.
- Alt text and filenames: Alt text appears when an image fails to load or isn’t supported, allowing Google and users to comprehend the image regardless of the situation. Describe your photographs so that Google may take these samples into account when determining your rankings. When you change the file’s name from “IMG 5531.png” to “2018-google-trends.png,” it’s also handier. Additionally, it is a good practise to include your primary keyword in the file name.
- Format and quality for Google SEO: Crisp, high-resolution photographs boost your site for Google SEO. Google’s indexing, however, adheres to commonly approved file types like JPEG and PNG.
8. Embrace mobile-friendliness
Google’s real colors were revealed once it implemented mobile-first indexing. Google is concerned with providing the best results to as many consumers (and devices) as possible, so you should be as well.
Your text and graphics may seem small on smartphones and portable devices if your site isn’t mobile-friendly. It may also cause your page to fall to the bottom of the first SERP.
Thanks to responsive design, your page will morph into the proper proportions and dimensions for the mobile device. Google recommends responsive design to reduce the extreme distance when viewing a desktop-based site on a small screen.
You may use Google’s Mobile-Friendly Test to assess how your site does compare to their findings. You can diagnose your site with a single URL input.
How can an SEO company help with Google SEO?
Companies specializing in SEO can answer your toughest inquiries, such as “What is Google SEO?” “How do I rank higher in Google search results?” and “How do I rank higher in Google search results?” Their employees spend their lives learning Google’s ranking variables and optimizing websites for better results.
Rank Fire, an SEO agency, understands what Google wants and how to improve your sites. Our talented staff of 450+ delivers their unique knowledge to your campaign and focuses on outcomes.
Our SEO services also come with a set of powerful digital marketing tools. We have MarketingCloudFX, the industry’s leading ROI monitoring tool, which helps us retain a data-driven strategy.
Boost revenue with Google SEO services from Rank Fire
Google SEO is a positive step in attracting more people and increasing your bottom line. It aims to reach many Google users and harnesses the power of the world’s most popular search engine.
Rank Fire is an SEO expert who can tailor your plan to your needs. We manage optimization initiatives that generate leads and enhance conversions across the board, from Google to Bing.
Are you looking to boost your Google ranking?
To learn more about our SEO services, please contact us online or call 833-777-RANK.