Ultra Simple Website Design Tips for Roofing Businesses

Website Design Tips for Roofing Businesses

Written by Jeremy Earle, JD

January 15, 2022

Are you concerned that your roofing company isn’t attracting new customers?

Do you wish to promote your roofing services to potential customers?

If so, this essay will show you how a well-designed roofing website may help you outrank your competition. When creating an impressive online presence, you don’t necessarily need a large marketing expenditure. In the right hands, the power of a roofing website to generate leads may be tremendous.

Recent studies suggest that 92% of customers form a judgment about your business the first time they visit your roofing website. Don’t blow your first chance at success!

Make your roofing website a hit with these marketing tips.

Tip #1. Create Your Roofing Leads

A regular supply of roofing leads is enticing to many roofing businesses. It’s a good idea to have a broker handle all of the phone calls and advertisements, and then he’ll pass along the names of potential customers to you.

Assuming that your company manages to secure any work using this strategy, it is not sustainable in the long run because you will need to work with and pay a broker.

Developing your company’s identity and a gorgeous roofing website is essential if you want a steady stream of customers. Make sure your phone rings when a roofer needs your services in your area by setting up a local phone number.

To create leads, you need to get your roofing website to show up on the top page of major search engines like Google, Bing, and Yahoo.

As a prelude, let’s look at some of the best website tactics for roofing companies.

Tip #2: Include a Streamlined Call to Action.

The Call to Action plays a critical role in guiding potential buyers from the point of decision to awareness in the purchase process. It’s usually a specific direction that you may use to call or email the prospect or customer to get a specific reaction. Roofing contractors may find the following CTA concepts useful:

  • Inquire property owners in the comments section of an article about the most difficult problem they’ve had in maintaining their guttering.
  • Promoting the idea of a free roof check for property owners
  • Recommending a Facebook post like “Share these strategies with your friends” Roofing contractors are notoriously bad at using a call to action in their search engine marketing campaigns.

CTAs with these attributes are more likely to attract the attention of potential customers:

  • Informative and accurate – it employs data-driven and proven information.
  • For a CTA to be effective, it must be clickable and viewable.
  • Incorporate an Effective Roofing Landing Page as Part of Your Marketing Plan
  • A landing page isn’t just another page on your website where visitors end up. As a result, it’s a conversion-optimized page instead. It’s the first page your potential customer sees when they click on one of your PPC or social media marketing ads. It’s a strong tool for expanding your roofing company.

#3. There are typically two sections to a landing page:

  1. A single-purpose landing page, such as one that directs the householder to sign up for a newsletter or download a handbook.
  2. For your roofing marketing, create a form to collect consumer information.

A whole roofing landing page should include the following qualities to watch out for:

  • Your landing page’s design should be conversion-focused so that visitors can easily grasp it and, as a result, make a purchase.
  • For your roofing PPC advertising to be effective, it must sync with your landing sites.
  • Headlines should highlight the advantages of working with your roofing firm.
  • It should be jam-packed with forms that you can use to qualify the roofing leads you to receive.
  • Online reviews, testimonials, credentials, and photographs of previously completed projects are examples of social proof.

# 4. Make Your Roofing Blog!

This strong tool helps attract new customers by providing them with important information that demonstrates your knowledge in the roofing business.

Your website will be more friendly to search engines if you routinely post roofing blogs. They reward frequently updated roofing websites with higher search rankings because they place more value on their content.

In the fiercely competitive roofing world, this method can be especially useful. All kinds of textual and video content should be included on your site to assist homeowners in protecting their roofs from damage.

Using blogs to promote your roofing business is a terrific idea.

#5. Use a Mobile-Friendly Website for Your Roofing Business

You can use your smartphone to conduct a local search.

In 10 countries, including the United States, Google says that mobile search has overtaken desktop search in terms of total searches. Google punishes websites that aren’t optimized for mobile devices by removing them from the top search results in search results on mobile devices.

Always keep an eye out for a mobile-friendly roofing website.

#6. Use a chatbot on your roofing website

Let’s face it: adding a live chatbot to your roofing website can boost your conversion rates.

As soon as a potential customer arrives on your site, a chatbot is ready to assist them. Customers will be able to get answers to their questions quickly and easily, increasing their chances of purchasing without calling your firm.

Is Your Roofing Company Ready to Take Off Online?

The majority of people looking for roofing services conduct their research online. To put it another way, if you don’t have a clear and easy-to-use roofing website, you’re going to miss out on many potential customers.

Your business’s Google Maps results are important for developing a successful roofing website and increasing your online reputation. When a potential customer puts in “roofer near me,” your roofing company’s name appears prominently, increasing the likelihood that you will be called for an estimate.

How We Can Assist You

For your roofing company, do you need a web designer? We’re here to help! Web design agency Rank Fire | SEO has helped numerous roofers win search engine results with their specialized services.

When it comes to creating a responsive, distinctive, and functional roofing website at a price you can afford, we’ve got you covered.

Don’t hesitate to organize a free strategy session if you’re establishing a new roofing website or renovating a current one.

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