SEO Automation: 7 Tools to increase efficiency

SEO Automation

Written by Jeremy Earle, JD

January 2, 2022

SEO or Search Engine Optimization (SEO) is among the most difficult but profitable digital marketing strategies for your business. If you’re in the process of improving or implementing the SEO plan, then you could get bogged down by your task list.

SEO automation could alleviate some of the stress from your back! By automating the tedious SEO procedures, you can allow your company to concentrate on the most important projects in the digital marketing campaign.

  • We’ll be able to answer the following questions:
  • How do you define SEO Automation?
  • What aspects that comprise SEO can I automatize?
  • What are the top SEO automated tools?
  • Are there other options for SEO automation?
  1. Before investing in SEO Automation, it’s important to understand the status of your SEO that will help you spot weaknesses that could be improved by automation. Utilize the SEO Checkerto download the free SEO report that will provide you with valuable insights on your SEO!

What is SEO automation?

SEO automated is organizing SEO tasks using software or tools that can simplify your marketing. When you automatize SEO, it reduces the manual effort that you need to complete to run your campaign, and it helps in speeding up repetitive tasks. Although you cannot automate every SEO process, you can automate certain tasks to increase efficiency.

What aspects that comprise SEO can I automatize?

If you’re researching the possibility of automation in SEO, You’re likely to be considering what processes you could automate for your company. Here are some things that you can automate as part of an SEO campaign:

Website monitoring

One of the most important aspects that is a key components of SEO is the ability to automatize is the monitoring of your website.

When you begin an SEO campaign, it’s easy to monitor how well it’s performing, so you know what areas you’re required to do to improve. If you’re working this out by hand, it could take a long time due to the many elements to track on your website.

The elements you’ll need to monitor with monitoring of your site are:

  • Page loading time
  • Site running on time
  • Broken links
  • And much more

Automated pages allow you to keep track of your websites in one place and see how they are performing. This helps to simplify the process, helps you collect data quicker, and allows you to begin applying that information to your work.

Tracking of rank

The aim of SEO as a technique is to aid you in ranking well in search engines for the keywords you want to rank. One of the most vital methods is the tracking of search engine rank.

If you have a lot number of webpages on your website, it can be difficult to keep track of the ranking of each page in the results of a search manually. It gets harder when you add additional pages to your website.

To speed up the process To make the process easier, consider using to make the process easier, you can use an SEO automated tool, such as SE Ranking, that helps you monitor your pages’ ranking. It helps to keep an eye on every page you have, new and older, to observe how their rankings change or improve with time.

Analysis of backlinks

Links constitute an important component of your SEO campaign since they enhance your site’s trust and authority, leading to increased search engine rankings. It’s crucial to keep an eye on the backlinks profile in order to make sure that you’re receiving high-quality backlinks to your website.

Because you may have a lot of web pages within your website and it could take a lot of time to keep track of every page as well as all backlinks that you earn. SEO automation speedily speeds the process and allows you to monitor who’s linking to your site.

Monitoring of competitors

If you’re trying to be found in Google’s search result, it’s battling with many businesses in order to appear on top of search results. It’s crucial to be aware of your competitors so that you can devise strategies to get them to rank higher than you.

If you’re in the business of a lot of competing companies, it’s difficult to keep track of the competition. If you automatize your competitor monitoring, you’ll aid your business to understand the people you’re competing with and discover ways to beat them on search.

7 tools for SEO automation to control all SEO-related campaigns

If you’ve identified the things you can automate in an SEO strategy, now it’s the right time to explore SEO tools to automate your SEO that will aid in reducing the time spent. Below are a few SEO tools that you can make use of.

1. SEMrush

Price: $99 – $399 per month

SEMrush is among the most well-known SEO automated tools. It is extremely well-known because it lets you automate various components of your SEO campaign.

In the beginning, you can utilize SEMrush to discover relevant keywords to use in the SEO campaign. Because the methods you use to optimize your website for keywords determine where your website appears in the results of searches, you need to include relevant keywords on your website pages. Particularly, SEMrush helps you identify keywords that your competitors have a high ranking for so that you are able to rank for them as well.

You can view your competition’s top-ranked keywords and see whether you’re using them on your website. This also lets you identify new keywords that could be beneficial to your company.

Furthermore, SEMrush also enables you to track your domain’s position and how it competes with other websites. You can also monitor your search engine rankings to see your position on the results of searches against other domains.

This tool for SEO automation is a great choice if you’re searching for something that can aid you in automatizing the process of locating relevant keywords and analyzing your site’s performance while monitoring your competitors.

2. Screaming Frog

Cost: Free version available with a price of $167 for a year. The paid version.

If you’re planning to make an investment in SEO automated marketing, Screaming Frog could be an excellent alternative. With Screaming Frog, it is possible to search your website to know what’s preventing your website from performing better on search results and boosting your rankings.

This tool crawls the internet to look for issues in your SEO. It can help you identify common issues that affect your SEO, for example:

  • Broken links
  • Audit redirection
  • Duplicate content
  • Plus

This tool will also look at your page’s description as well as metadata to make sure that it’s optimized for search engines.

The greatest benefit of Screaming Frog is it allows you to set up regular, scheduled crawls so that you don’t have to devote time to complete the crawls on your own.

Monitoring your site’s performance is a daunting task, however, this SEO automated tool makes it simple to track your website and learn how to enhance your SEO.

3. Ahrefs

Price: $99 – $999 per month

When you automatize your SEO, it is important to make sure you are using a tool that allows you to track the backlinks on your site. Backlinks are a great way to improve your website’s position in search results, and making use of a tool such as Ahrefs can be beneficial in optimizing your SEO.

This tool analyzes backlinks and allows you to track how your website’s pages rank in the search results. You can check where your site is being ranked, which sites are linking to your site, and much more.

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Alongside your links in addition, you can utilize Ahrefs to keep track of your competition’s backlinks. This creates an opportunity for you to identify opportunities to earn backlinks to your website.

Furthermore, Ahrefs enables you to set up alerts for specific events, for example:

  • New keywords you rank for
  • New backlinks for your website
  • Backlinks lost from your website
  • Brand names of your company

It provides you with an in-depth look at your website and streamlines the process of analyzing backlinks for your business.

4. SE Ranking

Pricing: $39 – $189 per month for monitoring on a daily basis

The next in our checklist of SEO tools that automatize your work includes SE Ranking. SE Ranking assists you in completing various SEO tasks without putting into much effort.

This tool can help you with:

  • Backlink monitoring
  • Keyword research
  • Monitoring results
  • Analysis of websites

SE Ranking can be a source of help in the automation of SEO because it gives you a better understanding of how to improve your ranking in search results.

This tool for automation is high in data. If you make use of SE Ranking, you can collect data about:

  • Technical mistakes
  • Meta tags and Headers
  • Website load speed
  • Internal Links
  • Images

With all the information automatically collected and you are able to make use of it to help inform you about your SEO campaigns and make them more effective.

5. SentiOne

Price: Book for a demo

If you’re focusing on optimizing the effectiveness of your SEO campaign, it’s important to be aware of the results of your Social media strategies as well. While there’s no direct influence on your rankings due to the social networks, sharing content on social networks can have an impact on the amount of traffic that you send to your website.

It is important to ensure that you’re conducting social listening, which is the act of observing what people have to say about your company and the way they react to it. In addition, SentiOne can assist you in that regard.

This tool for social listening can be useful in finding journalists and content creators who are conscious of your brand. It assists you in connecting with them and getting backlinks to your website for your business.

SentiOne will send you emails when you are mentioned by someone else. If your company is mentioned, you’ll be able to check out what the person has written about you and decide whether it’s worthwhile to reach out to them with relevant information.

This tool is ideal for anyone who wants to enhance their backlink profile and gain a higher ranking on search engine results.


Price: $112 per month plus additional fees

SISTRIXis an SEO automation tool that allows you to pick what you would like to track with your campaign. They have a range of packages that are related to increasing your SEO.

You can select a package that is focused on your competition. This package lets you examine the profile of your competitors to determine the keywords they rank for that you’re not currently in search of.

They also have a bundle that allows you to access the best content ideas and influencers within your field.

7. SERPWoo

Price: $49.95 – $299.95 per month

SERPWoo is an excellent SEO automation tool to track who is ranking for your keywords. This tool lets you find the top 20 search results for your keyword.

If you can find the list of top 20 websites that rank for your specific keyword, You can then look up useful information regarding the sites that are ranked in this place. It is possible to look over the following metrics:

  • Page link authority
  • Domain link popularity
  • Social shares
  • And More

This data can help you understand how rankings change and fluctuate. It gives you insight that you can utilize to devise a more effective SEO approach for the company.

An alternative to SEO automation tools: Hiring an SEO agency

If you take a look at SEO automated tools, you’ll discover that there’s no all-in-one tool. Certain tools concentrate on backlinks, whereas others concentrate on only keywords.

Because there’s no one-stop tool, you might require various tools. This can become extremely costly even though these tools automate SEO processes, but you’ll have to set up the program and evaluate the results it provides.

While automating SEO is an excellent option to reduce time, there’s a more effective solution by hiring the services of an SEO company.

Then why should you employ the services of an SEO agency?

You’ll get an expert team

If you choose to hire the services of an SEO firm, you’ll receive experts who are committed to your project.

The experts are familiar with using automation tools, meaning that you won’t have to waste trying to figure out how to utilize these tools by yourself.

You can get more results

It’s not just that working together with an SEO agency helps you save time, but it also helps to achieve better results. Because SEO firms have experience managing SEO campaigns, They’ll know precisely what they can do to optimize your campaign and enhance the effectiveness of your campaign.

You will receive all the information you require

In addition, An SEO firm can provide more support and resources than SEO automated tools. They have a workforce and have access to resources that can assist you in creating an SEO strategy that will help you grow your business online.

Save time with the SEO strategy of your choice today

SEO marketing automation allows you to reduce the time spent working on SEO chores and put your focus on other business projects. While there are many SEO automation tools, we suggest using an SEO agency such as Rank Fire!

Our team consists comprising 450+ experts who can bring their expertise and experience to your marketing. As an SEO company that is rated highly, You can trust us to manage an efficient search engine optimization program to benefit your company.

Contact us via our website or call us anytime at 833-777 RANK to speak with a consultant about our SEO solutions!

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