The Top 15 Graphic Design Terms that Plumbing and HVAC Contractors Need to Know

Graphic Design Terms

Written by Jeremy Earle, JD

May 3, 2022

Bring in more customers, increase traffic, and generate more sales leads with HVAC and plumbing services. The art of visual communication

Graphic design is utilized in traditional marketing campaigns such as flyers and billboards. Still, it is also employed in all internet marketing campaigns, from social media marketing to plumbing and HVAC website design.

For plumbing and HVAC contractors working with an internet marketing agency on multiple advertising initiatives (especially plumbing and HVAC website design), they must comprehend basic graphic design terms…


It would be useful if you could read from the same script as your plumbing and HVAC marketing firm so that your plumbing and HVAC website design could be implemented quickly. All parties involved will enjoy it, not just the designers, and the final draught will meet or exceed your expectations regardless of how high they set them.

Some basic graphic design terminology and their meanings will be discussed in this section without further ado:

1. Empty Areas

When it comes to creating an affective website, having plenty of white space is necessary. Design components can be used to keep visitors interested in your site. Negative space is another term for this.

Lots of white space on a plumbing or HVAC website makes it appear more elegant and lightweight. When you work with Rank Fire | SEO, our goal is to make your plumbing and HVAC website look straightforward so that you can give information that your clients will love.

2. Grid

Plumbing and HVAC systems designers utilize this technique to maintain a uniform spacing on their websites. Designers may create more uniform and organized designs using the grid as a guide.

3.Wire Frame

Before the construction of a particular design, this document is provided by a plumbing or HVAC designer for the benefit of a client.

4. Scale

Changes in scale mean that the elements of the object are shrunk or grown without changing the relative sizes of those elements.

5. Texture

Your plumbing and HVAC website design’s texture refers to the real feel and appearance of the design. Natural-looking textures can be evoked by the use of texture in digital design.

Rather than hiring a professional photographer, many designers choose to use stock images.

  1. Stock photographs

These are images that may be purchased online. Downloading professional images usually necessitate purchasing a license, but some websites offer this service for free.

7. Saturation

A color’s saturation measures how intense it is in your design. You may make a design piece more visible by increasing its saturation. On the other hand, you can make your design element appear faded by decreasing its saturation.

8. Contrast

Contrast is used to describe a variety of design features. Contrast is a linguistic device that denotes how far two things differ from each other. As an example, black is the opposite of white.

Features like smooth and rough are two different elements, just as dark and light are two kinds of things. Any of these contrasts can be used in plumbing and HVAC website design.

9. Colors in a variety of hues are a great way to

If you look at your color wheel, you’ll notice that half of the colors are classified as “cool.” Indigo (violet), blue (blue), and green is among these. Calmness and tranquility are associated with these hues.

10. color palette

An online plumbing and heating company’s color palette is a group of colors you use in your design. These colors work together in harmony to convey your brand message and image.

11. The following is an example of a “pull quote.”

On your plumbing and HVAC page, a pull quote helps important lines in your text stand out. Your design project will benefit from using these pieces of text, which are usually taken from the body copy of a web page.

12. Tracking

The distance between typed letters is referred to as tracking. There is a noticeable difference between loose and tight tracking regarding the distance between messages.

13. Leading

The phrase “leading” refers to the distance between lines. Lose leading results in lines that are further apart, but tight leading closes the distance between the tracks.

14. Alignment

All of the elements on your plumbing and HVAC page are arranged in a specific way called alignment. Adjustments to the center, right, and left are the most common, and they open up an almost limitless number of design possibilities.

15. Typography

Typefaces can create visually appealing plumbing and HVAC designs through typography.

Have trouble with your plumbing and heating and air conditioning design?

If you’re making graphics for plumbing or HVAC, you can’t only focus on how they look. Graphic design enhances your brand’s recognition and development. Your company’s image is the initial impression potential customers have of your firm.

Do you want your plumbing and HVAC brand to be viewed as aesthetically attractive and engaging by your customers? Rank Fire | SEO will assist you in establishing a positive image for your plumbing and HVAC company.

The devil is always in the specific in a competitive industry like plumbing and HVAC. On-page SEO is built into most modern plumbing and HVAC websites.

However, many sites use pre-made templates, resulting in SEO components that are clumsy, dull, and all too commonplace. As a result, your organization will stand out from the competition. If your website features plumbing and HVAC graphic designs that are well-optimized and unique.

Work with Rank Fire | SEO to create the plumbing and HVAC website of your desires today by applying your understanding of basic graphic design terms and terminology.

Set up a free strategy session with one of our plumbing or HVAC designers to get started on your project right away.

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