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10 Advanced SEO Techniques You Can Use on Your Website Today

Local SEO Strategies

Written by Jeremy Earle, JD

January 13, 2022

You Can Put It to Work Right Now on Your Website

You’d want to increase your traffic. You want to improve your ranks. You’d want to get more out of search engine optimization (SEO).

These 10 advanced SEO methods can help your website improve its rankings and attract more users, allowing you to get the return on investment (ROI) you want from SEO. These SEO tips might help you get the job done, whether you’re searching for sales, shop visits, or leads. Continue reading to discover more about these tried-and-true SEO tactics, as well as some useful website optimization tools.

Rank Fire can assist you with the most up-to-date SEO tactics. In only the previous five years, our SEO services have created traffic for our customers and over $2.4 billion in income for their companies. To learn more about how our award-winning staff can assist you, Contact us online or call 833-777-RANK

1.     Reoptimize old content

More than half of companies utilize content marketing, and many of them have many years old material.

Why reoptimize old content?

Content that is outdated and underperforming is like a bicycle with a flat tire. It’s yours, but you can’t use it.

You can get the most out of content that produces minimal traffic, conversions, or any other crucial metric for your company by optimising it. You may capitalize on the time you spent producing and releasing it to reclaim the top most in the find engine results pages (SERPs).

How do I reoptimize old content?

Using a variety of methodologies, you may locate outdated material to reoptimize. The following are a handful of the most prevalent approaches:

  • Using Google Analytics to see organic traffic or conversion statistics for pages
  • Using Google Search Console to check impressions and click statistics for sites
  • Using Ahrefs to Ahrefs keyword ranks and traffic for pages

You may also use these criteria to limit down which pages to concentrate on:

  • Must be at least six months old
  • Must have a track record of generating significant traffic or conversions
  • Concerned with the company’s services or goods

Audit your pages once you’ve chosen them. Quick victories include title tag changes, keyword insertions, internal linking, and more. To improve its rank in search results, you may need to make more in-depth modifications, such as rewriting or adding material, depending on how old the information is..

2.     Build a mobile-friendly website

A mobile-friendly or responsive website isn’t a strategy for many firms. It’s a must-have.

Why build a mobile-friendly website?

A mobile-friendly or responsive website isn’t a strategy for many firms. It’s a must-have.

WHAT IS THE PURPOSE OF CREATING A MOBILE-FRIENDLY WEBSITE?

For a variety of reasons, a responsive or mobile-friendly website is a must, including:

  • Mobile devices amount for more than half of all traffic.
  • More than 40% of online transactions happen on mobile devices

Not to mention, Google now crawls and indexes sites with a mobile-first approach. That is, instead of seeing your website through the eyes of a computer, its spiders or crawlers view it through the eyes of a mobile device. You need a responsive site, not just for Google, but also for users.

How do I build a mobile-friendly website?

Because it requires the assistance of a developer, this advanced SEO strategy is typically classified as “advanced.” You’ll need someone with web development knowledge to construct and launch your responsive site unless you utilize a website builder like Wix (which isn’t great for a long-term SEO plan).

Use Google’s Mobile-Friendly Test tool if you’re unsure whether your site is mobile-friendly.

3.     Develop an internal linking process

Internal linking is essential  for SEO, regardless of how big or tiny your website is.

Why develop an internal linking process?

A crawler is similar to a robot vacuum in several aspects. A robot vacuum patrols your house, cleaning your floors while a crawler crawls your website, indexing your pages.

Your robot vacuum (and a Google crawler) may be stopped in its tracks by a locked door, such as a page with no internal connections to it. They won’t perform their work if you don’t provide your smart vacuum or crawlers with the proper pathways. Robots are used to crawl and index your website when it comes to SEO.

If that doesn’t happen, your website won’t appear in search results, which means you won’t gain any hits, organic traffic, sales, leads, or money from SEO. Furthermore, designing and implementing an internal linking strategy  for your website might assist you in:

  • Demonstrate the relationship between pages.
  • Pass “link juice” from high-authority sites to lower-authority pages like your homepage.
  • Prove that earlier or newer pages are still relevant or valuable.
  • Improve the page rankings

That is why firms must use this sophisticated SEO method regardless of the size of their website.

How do I develop an internal linking process?

Depending on the size of your company’s website and the protocols in place, creating an internal linking process might take some time. Suppose one team develops your SEO material and another publishes it, for example. In that case, you may need to collaborate with the second team to ensure that your internal linking procedure is followed.

However, you may get started with this sophisticated search engine optimization technique by looking at the following:

  • According to Moz’sOpenSiteExplorer, the number of external links pointing to your website.
  • The amount of inbound links per page, as measured by Ahref’s internal backlinks report

Internal linking might focus when you generate new content and improve existing sites. Aim to connect to pages that add value to the reader’s experience, as well as those that take them further into your site. You may also include anchor text that contains your main or related keyword to provide crawlers (and visitors) a better notion of where the link will lead them for SEO reasons.

However, it’s critical not to overuse your keywords. Use another term or phrase as your anchor text if it makes more sense.

4.     Optimize content for Google RankBrain

Because Google controls more than 90% of the search market, you should customize your SEO strategy

Why optimize content for Google RankBrain?

Google’s RankBrain algorithm is a machine learning algorithm. This algorithm examines how users interact with search results, such as whether they return to a website after clicking on it or not.

If someone went to a website advertising dogs and ended up on a page about cats, they’d go back to Google, and that page’s rating would be lowered. When it comes to SEO, RankBrain is crucial for Google. As a result, one of the top 3 ranking factors is RankBrain.

If you ignore it, your content will not perform well in search results, which is why RankBrain is more than an advanced SEO tactic; it’s a need.

How do I optimize content for Google RankBrain?

When it comes to RankBrain, the Click-through rate (CTR) is the main emphasis. While CTR is straightforward — it’s the proportion of clicks your website gets – optimizing it isn’t.

You must consider not just your SEO approach but also your target audience. If you ignore one of these areas, you won’t get the CTR you need to rank at the top of search results. You’ll concentrate on two areas while optimizing content for RankBrain:

  • Meta description
  • Title tag

Your title tag and meta description are displayed in search results, just to remind your memory.

They not only encourage consumers to click on your listing, but they also assist crawlers in comprehending your material. For the best results, your major keyword should be in your title tag and meta description.

Isn’t it simple? The difficulty is generating an optimal title tag and meta description that entices users to visit your site. Fortunately, the SERPs can reveal what consumers like to click on.

Just attempt to answer the following questions:

  • What issue do the sites claim to be able to solve?
  • What emotions, positive or negative, are expressed in the title tags?
  • Are there any adjectives or power phrases in the title tags?
  • What format do the title tags use, such as a list or a how-to?

While optimising your title tag and meta description, make sure they’re in sync with your content. People will return to Google if your title tag says “5 Ways to Wash a Dog,” but your content only discusses one method. Your title tag should complement your content and vice versa.

5.     Target keywords without featured snippets

Google’s transformation from a find engine to a gateway necessitates a new SEO strategy.

Why target keywords without featured snippets?

Featured snippets show up in about 15% of searches. It doesn’t seem to be much unless you consider your keyword approach.

With a featured snippet, you can discover that your company targets various keywords. It’s terrific if you can get that clip, but if you can’t, you’re in big danger. Because highlighted snippets divert important visitors away from other sites, CTRs drop by 9%.

If your page is ranked first but doesn’t include the highlighted snippet, you’ll see a drop in clicks from roughly 26% to less than 20%. As an example, let’s assume a term receives 1000 monthly searches. This translates to roughly 260 clicks each month for your company.

That number reduces to 190 with a highlighted excerpt. Every month, you lose roughly 70 clicks. That may not seems like much until you consider the keyword. What if you wrote a blog article on the many symptoms that your business’s furnace, water heater, or other product or service needs replacement?

Or maybe a price guide for your services or industry? 
If you lose the highlighted snippet, you can lose a lot of visitors. As a result, many SEOs are now concentrating on a new advanced SEO technique: keyword targeting without highlighted snippets.

This strategy protects your company from losing featured snippet traffic while also reducing the amount of search real estate claimed by Google.

How do I target keywords without featured snippets?

You may filter keywords in a variety of ways if you wish to use this sophisticated SEO method, including:

  • Use Ahrefs to see whether the keyword has a highlighted snippet.
  • Use Google to check whether the term produces a highlighted snippet.

When researching keywords, remember that those that include questions, prepositions, or comparisons are more likely to generate highlighted snippets. More than half of the terms  with a highlighted snippet, for example, pose a question. It’s also worth noting that your term could earn a highlighted snippet in the future.

Most SEO strategies use featured snippets to target a wide variety of keywords, and that’s OK! A highlighted snippet might still be beneficial to your company and website. All you have to do now is win it and keep your number one rating.

6.     Accelerate page speed

Like so many other SEO components, page speed is a ranking factor for both Google and users.

Why improve page speed?

People expect quick internet experiences, and Google intends to provide them. Because people will not tolerate slow load times, Google utilizes page speed as a ranking factor.

Websites are expected to load in 2 seconds or less. If your business doesn’t satisfy that standard, you’ll have difficulty competing in competitive search results. This is a cutting-edge SEO technique that you should not overlook.

Even if your company generates visitors via non-traditional means such as social media or paid advertisements, you must still give a quick experience. People will quit your website if you don’t. Worse yet, many will visit a competitor’s website.

Companies often ignore the importance of page speed. On the other hand, a one-second improvement may make a huge impact. Boosting the speed of your website by one second may increase conversions by 7%.

How do I improve page speed?

Because of the skill necessary, it’s easy to consider page speed as an advanced SEO technique. To boost your site’s performance, you’ll need the assistance of a developer (and maybe a designer).

It’s profitable to have someone on your team with technical SEO skills for a smooth experience. They can make useful suggestions to your development and design teams. You may always employ page speed optimization services you don’t have an in-house developer.

Page speed optimization, on the other hand, is a continuous activity. You must be proactive in your approach. Otherwise, you’ll publish new pages that are slow to load, which will influence their ranking potential.

The following steps can help you maintain a fast page speed:

  • Optimize your HTML code
  • Compress your images
  • Reduce the number of redirects

Depending on your company and plan, some of these duties, such as decreasing redirection and code optimization, may be delegated to developers. Create a wiki or guide for developers to refer to if this is the case. That way, they’ll be aware of your needs for fresh site material.

Google’s free PageSpeed Insights tool will help you assess your page speed.

7.     Kill thin content

This current SEO method seems to oppose improving existing material, but it is a great complement.

Why delete thin content?

No one enjoys reading thin content. It’s pointless, like a squirt of ketchup on a basket of fries.

Yes, it meets your immediate needs, but it falls short of providing enough of what you need, whether it’s more ketchup or more knowledge. As a result, firms must eliminate thin content.

  • Pages with 250 words or fewer
  • Affiliate pages are just a few instances of shallow content.
  • Pages that lead to other pages
  • Content that is duplicated

Because of Google, it’s also important to delete thin material. While Google does not punish websites for having minimal content, it does take a different approach to your site. Google perceives your site as strewn with meaningless stuff that adds little to no value rather than an exceptional information center.

It influences how search engines see your website. This impression influences the rating of that page and the rankings of other pages.

How do I delete thin content?

Follow these steps to eliminate thin material from your website:

  • Audit your website content
  • Gather your thin content into a document, such as a Google Sheet.
  • Examine your material and decide whether to update it or delete it.

It’s worth emphasizing that you should reroute it  when you remove thin content. Users may still locate the page if the content is removed without a redirect. Instead of content, they’ll get a 404 error message.

A redirect allows you to keep using that page and give visitors other useful material.

8.     Claim dead links to competitor pages

Because Links  are so important in SEO, link creation may rapidly become sophisticated.

Why claim dead links to competitor pages?

It’s a show of trust when someone recommends your company. They back you up, believe in you, and suggest you.

In the internet world, links serve the same role. That’s why Google’s algorithm prioritizes links as a ranking element. Earning links, on the other hand, isn’t easy.

It requires extensive study as well as outreach. It’s the most difficult aspect of SEO for many organizations. On the other hand, links are much too important to be overlooked, which is why this advanced SEO method is so popular among SEOs.

Link building is simplified by focusing on dead links to competitor sites (i.e., when people click on the link, they are sent to a 404 page). You may easily identify industry-related websites and blogs that provide useful material for their viewers. Even better, you may already locate information connected to your site’s pages.

How do I claim dead links to competitor pages?

Prepare to employ the following SEO tools if you want to take advantage of this SEO optimization technique:

The Screaming Frog  is a frog that screams.

  • Ahrefs
  • Google Sheets

Once you’ve got them, go through the following stages in Screaming Frog:

  • Go to Screaming Frog and type in the URL of a rival.
  • Uncheck “Check External Links” and click “Ok”
  • Select “Configuration” and select “Spider” from the dropdown menu.
  • View the Client Error (4xx) response codes to examine the 404 sites of your competitors.
  • Select “Export” to save the Client Error (4xx) report as a.csv file.

Next, open Google Sheets and do the following steps:

  • Review your competitor’s 404 sites
  • Import your Screaming Frog Client Error (4xx) Inlinks report
  • Make a note of any pages you can use in your link-building plan by checking or highlighting them.

Go to Ahrefs once you’ve compiled a list of probable 404 sites to target.

  • Go to “Site Explorer” and type in the 404 page URLs.
  • Go to “Backlinks” and see what websites and sites are connecting to your competitor’s page.
  • Create a Google Sheet with probable target sites.

When looking at the various sites that deliver links to your rivals, look at their domain rating (DR) and URL Rating (UR)These indicators may help you concentrate on the most valuable sites and pages, such as those with a high level of authority, rather than those with a low level of authority. Your team may start the outreach process after you’ve chosen all of your target sites and pages.

The advantage of using this sophisticated SEO method is that you have a compelling reason to contact them. These websites’ creators have a broken link on their site, and you know how to repair it. That doesn’t guarantee that everyone will react or take action due to your outreach emails, but it does give you a greater chance.

9.     Add schema markup to relevant pages

Because your appearance in search results might lead to a click or a scroll, SEOs use schema markup..

Why add schema markup to pages?

Your presence in search results might be influenced by schema markup or structured data.

  • Ratings
  • Events
  • Dates
  • Recipes
  • FAQs
  • And more are all instances of schema markup.

You may provide more information about your page by using schema markup. You’re also providing Google with useful information that it may utilize, distribute, or emphasize in search results. All of this content might encourage consumers to visit your website and help you gain additional search results for real estate.

The greatest thing is that your team will have no trouble using this cutting-edge SEO strategy.

How do I add schema markup to pages?

You must choose the ideal pages for this sophisticated SEO technique if you want to implement it. Structured data should not be added to sites that do not need it.

For example, schema markup for reviews and ratings would not be used in a how-to piece. This form of schema markup, on the other hand, might be beneficial to a product or service page. After you’ve chosen your pages, use Google’s Structured Data Markup Helper to get started.

This free application makes it simple to markup your website’s current pages. Begin by following these steps:

  • Select the kind of data or page
  • Enter your URL
  • Click “Start Tagging”
  • Highlight and tag text or pictures
  • When completed, select “Create HTML.”

After you’ve created your HTML, you’ll need to paste it into your page’s head> section. This phase may need the assistance of a developer, depending on your company and expertise.

The Google Structured Data Markup Helper, on the other hand, handles the difficult portion.

10. Repurpose new and old content

To get better outcomes, you can repurpose material into new forms, much as you can reoptimize it.

Why repurpose content?

While there’s nothing wrong with a simple blog post, article, or guide, they struggle to compete. Because companies produce material at a quick pace, this is the case.

Half of the 53 percent of businesses that employ content marketing daily. Repurposing your material into several forms, such as the ones listed below, may help you stand out:

  • Videos
  • Infographics
  • Social media postings
  • And much more

It may also assist you in repurposing outdated site content to generate fresh traffic and interaction. Try a new format to keep visitors coming back instead of letting your previous content dry out in terms of traffic, shares, and conversions. This innovative approach brings fresh value to your website and may assist you in reaching not just people but also the top of search results.

How do I repurpose content?

Optimizing outdated material is comparable to repurposing it. You should concentrate on the following pages:

  • Ranking lower in search results, such as page two or higher
  • Decreasing traffic, conversions, and engagement
  • Adding value to your company’s overarching objectives

Focus on sites that give the highest potential return on investment for the best outcomes and most efficient use of your time (ROI). You may wish to skip a page if it doesn’t relate to your aims, such as producing revenue, leads, or exposure. You may waste time on a website that has nothing to do with your objectives in certain circumstances.

For example, you can turn an article on industry trends into an infographic. Although this piece is unlikely to produce calls, leads, or sales, it might help you get important shares and connections. These advantages may help your SEO approach, which can help other sites in search results rank higher.

After you’ve decided which pages to convert, you’ll need to decide on a format. Will a video, for example, provide the greatest value? Or does an infographic correspond to what people desire?

Take your time with your selection since you want to make possible the finest time and money investment. To find out what content styles perform best for your subject and sector, do keyword research, look at the SERPs, and talk to your target audience. You may now add your material to the page once you’ve finished it.

Start using these advanced SEO techniques in your strategy

Every SEO strategy is unique, and you may take yours in several ways with these advanced SEO strategies. Whether you want to concentrate on page speed or content optimization, You may improve your SEO and get to the top of the search results by doing so. If you need help with your SEO strategy, Rank Fire is here to help.

Contact us by filling out the form below or calling 833-777-RANK. SEO is alive and thriving, and you’ll need a good SEO plan to thrive! Do you have any SEO queries? Please contact us right away!

 

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